Explain how scheduling can use the ideas of continuity, fighting and pulsing.

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Marketing Communications Management Analysis Planning Implementation

ISBN: 978-0857027870

2nd edition

Authors: Paul Copley

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Question Posted: Apr 18, 2017 12:10 PM

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Explain how scheduling can use the ideas of continuity, fighting and pulsing.

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The kind of scheduling undertaken is linked to whether or not objectives are short medium or long te...View the full answer

Marketing Communications Management Analysis Planning Implementation

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