Explain why the cost per thousand method is so flawed.
Question:
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
Answer rating: 69% (13 reviews)
Media and media vehicle selection and the choice of other forms of communications in the mix is gove...View the full answer
Answered By
Ankush Kumar
I am doing my bsc final year (non medical ) . I teach tuition to students upto 12th at my home . I love chemistry and maths . I want to become scienstist and preparing as well . I always try my best to teach students from basics so that they can solve every problem of that type by own .
0.00
0 Reviews
10+ Question Solved
Related Book For
Marketing Communications Management Analysis Planning Implementation
ISBN: 978-0857027870
2nd edition
Authors: Paul Copley
Question Posted:
Students also viewed these Marketing questions
-
Erin Tarver is considering expanding her business. She plans to hire a salesperson to cover trade shows. Because of compensation, travel expenses, and booth rental, fixed costs for a trade show are...
-
McCombs Corporation has hired a marketing representative to sell the companys two products: Marvelous and Wonderful. The representatives total salary and fringe benefits are $10,000 monthly. The...
-
Laura Keeton is considering expanding her business. She plans to hire a salesperson to cover trade shows. Because of compensation, travel expenses, and booth rental, fixed costs for a trade show are...
-
Pew Research published survey results from two random samples. Both samples were asked, Have you listened to an audio book in the last year? The results are shown in the table below. a. Find and...
-
An ice chest (see sketch) is to be constructed from Styrofoam [k = 0.033 W/(m K)]. If the wall of the chest is 5 cm thick, calculate its R-value in (hr ft2 ?F)/(Btu in).GIVENIce chest constructed of...
-
Consider the following information: a. Your portfolio is invested 30 percent each in A and C and 40 percent in B. What is the expected return of the portfolio? b. What is the variance of this...
-
The term emf is an acronym for electromotive force. Why is this a misnomer?
-
On March 31, 2013, the Herzog Company purchased a factory complete with machinery and equipment. The allocation of the total purchase price of $1,000,000 to the various types of assets along with...
-
16. A uniform solid right circular cone of base radius R is joined to a uniform solid hemisphere of radius R and of the same density, so as to have a common face. The centre of mass of the composite...
-
Farmer John Industries Inc. is in the business of producing organic foods for sale to restaurants and in local markets. The company uses IFRS and has a June 30 fiscal year end. As an experiment, the...
-
Explain the terms reach, frequency and weight in the media-planning context. Explain what a GRP is and illustrate this in terms of TVRs.
-
Explain how scheduling can use the ideas of continuity, fighting and pulsing.
-
Evaluate the integral using the methods covered in the text so far. Stan tan(4x + 1) dx
-
What is the difference between an Article III and an Article I court?
-
What can the 3-way match detect?
-
Looking for a few questions that are necessary for understanding justice are? why are thes questions needed to understand the importance of justice and the keywords associated with this topic? need...
-
What role do the generally accepted auditing standards ( GAAS ) play in the audit function?
-
Tinsel Inc. purchased equipment on January 1, 20X1 for $15,000 and immediately sold it to it's parent, Pretzel Inc. for $20,000. The equipment is expected to have a remaining useful life of five...
-
Using the outcomes for the chance experiment described in the previous exercise, identify outcomes in each of the following events: a. BC b. CC c. A B d. A B e. A C Previous exercise Suppose that,...
-
The age-old saying for investing is "buy low and sell high," but this is easier said than done. Investors who panic about falling prices sell their investments, which in turn lowers the price and...
-
Go through a Sunday newspaper and select three FSIs. Analyze each in terms of what you think are the marketers objectives in using this particular promotion. Do not restrict your chosen FSIs to just...
-
Present a position on the following statement (voiced by a student who read a previous edition of this textbook): I cant understand why in Table 20.1 mail-in premiums are positioned as accomplishing...
-
Visit a local grocery store and identify five instances of sales promotions. Describe each promotion and comment on the objectives that promotion was intended to accomplish for the sponsoring brand...
-
Mr. Robbins has $2,730 in his checking account and $11,019 in his savings account. How much money does Mr. Robbins have in both accounts combined?
-
You would like to attend to Coachella 2021, end of April 2021. You evaluated that you would need 3000 to fund this project. In order to be sure to be able to get tickets, you would need this amount...
-
Below are the Bavis Company's anticipated raw material purchases from March thru May. Month Raw Material Purchases March $610,000 April $200,000 May $530,000 When raw materials are purchased, about...
Study smarter with the SolutionInn App