Explain how the customer benefit package is enhanced from the customer's viewpoint by adding digital content to
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Explain how the customer benefit package is enhanced from the customer's viewpoint by adding digital content to a physical good such as an automobile, cell phone, or appliance? Exactly how is value increased?
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Related Book For 
OM6 operations supply chain management
ISBN: 978-1305664791
6th edition
Authors: David Alan Collier, James R. Evans
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