Find a consumption-based group or subculture that uses the Internet as one means of communication. What can
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As referenced in the text a great example is the Jeep Jamboree web site at wwwjeepjamboreeusac...View the full answer
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Related Book For
Consumer Behavior Building Marketing Strategy
ISBN: 978-0077645557
12th edition
Authors: Delbert Hawkins, David Mothersbaugh
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