Join an online social networking site of your choosing (e.g., MySpace, Facebook, LinkedIn). Observe and/or participate for

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Join an online social networking site of your choosing (e.g., MySpace, Facebook, LinkedIn). Observe and/or participate for a week. Write a report that examines the various strategies that marketers are using on this site?
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Consumer Behavior Building Marketing Strategy

ISBN: 978-0077645557

12th edition

Authors: Delbert Hawkins, David Mothersbaugh

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