Subcultures and Consumer Behavior: Group Affiliation Influence on Purchasing Decisions

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Sociology - Ethnic Studies

jake12testoswi Created by 10 mon ago

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Our individual consumer decisions are more central to our essence than others. Subcultures or microcultures exert a lot of influence on _____ affiliations.

Gender, race/ethnicity, religion, age, and where we live are examples of _____, which are cultures within a culture.

A group whose members share significant beliefs and common preferences is known as a _____. Consumers belong to many of these.

Smaller groups that consumers belong to, which exist and interlink within the one large overall culture they belong to, are known as _____.

How does loyalty manifest within subcultures? It often involves a sense of belonging, symbols and signifiers, values, and _____.

Subcultures often provide a sense of belonging and identity to individuals who feel marginalized. This identity is reinforced by _____ associated with the subculture.

Subcultures develop their symbols, language, and visual cues. Brands that incorporate these symbols become _____ of subcultural identity.

When a brand mirrors the values of a subculture, it resonates deeply, creating a strong _____ connection.

Brands that have a historical connection with the subculture are revered. Loyalty to these brands often signifies loyalty to the subculture's _____ and heritage.

The 'big three' American ethnic subcultures include African Americans, Hispanic Americans, and _____.

African Americans make up 13% of the U.S. population. Many marketers recognize the huge impact of this racial subculture and work hard to identify products and services that will appeal to these _____ consumers.

The largest ethnic subculture in the United States is _____.

The fastest-growing racial group in the U.S. is Asian Americans, who have a buying power of $718 billion. This boosts their influence in the _____ market.

In the past, it was fairly common for marketers to use racial or ethnic symbolisms as shorthand to convey certain product attributes, often leading to _____ stereotypes.

Many subcultures have powerful stereotypes associated with them. The public often assumes that group members possess certain _____.

Subculture memberships do shape many _____ and wants of individuals.

Members of minority groups find a spokesperson from their own group more _____, which enhances credibility and translates into more positive brand attitudes.

Marketers need to avoid the temptation to paint all members of an ethnic or racial group with the same brush. These generalizations are _____ and are likely to turn off the very people a company wants to reach.

Each subculture/microculture within the hierarchy brings role expectations for its members, which provide a signal as to the _____ that one should perform to truly belong in a group.

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Subcultures and Consumer Behavior: Group Affiliation Influence on Purchasing Decisions

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