How can a company benefit from building an internal database from its website visitors? Is there an

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How can a company benefit from building an internal database from its website visitors? Is there an advantage that a Web retailer might have over a traditional store?

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Marketing Research Essentials

ISBN: 978-1118249321

8th edition

Authors: Carl McDaniel Jr., Roger Gates

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Question Posted: Jan 14, 2016 01:19 AM

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Marketing Research Essentials

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