How could a knowledge of social stratification be used in the development of a marketing strategy for

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How could a knowledge of social stratification be used in the development of a marketing strategy for the following?
a) Jeans
b) Expensive jewelry
c) Home security
d) Organic milk
e) International travel
f) Habitat for Humanity.

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Consumer Behavior Building Marketing Strategy

ISBN: 978-0077645557

12th edition

Authors: Delbert Hawkins, David Mothersbaugh

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Question Posted: Feb 17, 2016 03:50 AM

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How could a knowledge of social stratification be used in the development of a marketing strategy for

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The product would have to reflect benefits that are ...View the full answer

Consumer Behavior Building Marketing Strategy

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