Question: How could a marketing manager for (a) the Salvation Army, (b) smart phones, (c) Qdoba Mexican Grill, (d) Lucky Jeans, or (e) Belkin Wi-Fi equipment

How could a marketing manager for (a) the Salvation Army, (b) smart phones, (c) Qdoba Mexican Grill, (d) Lucky Jeans, or (e) Belkin Wi-Fi equipment use the material in this chapter to guide the development of a national advertising campaign (choose one)? To assist local retailers or organizations in developing their promotional activities? Would the usefulness of this material be limited to advertising decisions?

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