Question: How does the standardized versus localized debate apply to advertising? How do the media options available to advertisers vary in different parts of the world?

How does the "standardized versus localized" debate apply to advertising?
How do the media options available to advertisers vary in different parts of the world? What can advertisers do to cope with media limitations in certain countries?

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The main objective of advertising is to inform or persuade the target customers If a global market is available for a certain product or a global product is developed by the firm the marketers must tr... View full answer

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