IKEA has essentially changed the way people shop for furniture. Discuss the pros and cons of this

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IKEA has essentially changed the way people shop for furniture. Discuss the pros and cons of this strategy, especially as the company plans to continue to expand in places like Asia and India.

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Entrepreneurial Finance

ISBN: 978-1305968356

6th edition

Authors: J. Chris Leach, Ronald W. Melicher

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Question Posted: Feb 16, 2018 07:46 AM

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IKEA has essentially changed the way people shop for furniture. Discuss the pros and cons of this

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IA is a retail titan in the field of furnishing The company works on the motive of providing excelle...View the full answer

Entrepreneurial Finance

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