Imagine that a pharmaceutical company has just developed a cure to a major fatal disease. Because the

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Imagine that a pharmaceutical company has just developed a cure to a major fatal disease. Because the firm is the only one even close to a cure for this disease, price is inelastic, meaning it could virtually charge any price and people would pay. Discuss the ethical implications of choosing a price?
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Marketing

ISBN: 978-1259446290

5th edition

Authors: Dhruv Grewal, Michael Levy

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