Question: In general terms, discuss the purpose of consumer behavior models like the consumer decision process model depicted in Figure. Consumer Decision Process Model POSTPURCHASE STAGE

In general terms, discuss the purpose of consumer behavior models like the consumer decision process model depicted in Figure.

Consumer Decision Process Model POSTPURCHASE STAGE STAGE STAGE Problem Evaluation of alternatives Postpurchase evaluation Choice Commercial cue Physical cue Soclal cue Buying Using Internal External Shortage Unfulfilled desire Multlattribute models

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