Question: 1. The first question asks what targeting strategy is Harley-Davidson using and why is it appropriate. 2. The second question asks students to identify which

1. The first question asks what targeting strategy is Harley-Davidson using and why is it appropriate.

2. The second question asks students to identify which of the four categories of segmentation variables is Harley-Davidson using.

3. The third question asks students why is it important for Harley-Davidson to monitor the marketing segmentation efforts of competitors like Yamaha and Suzuki.

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