Is cognitive dissonance a good thing or a bad thing from an advertiser's point of view? Explain

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Is cognitive dissonance a good thing or a bad thing from an advertiser's point of view? Explain how and why advertisers should try to take advantage of the cognitive dissonance their consumers may be experiencing.

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Advertising and Integrated Brand Promotion

ISBN: 978-0538473323

6th edition

Authors: Thomas O'Guinn, Chris Allen, Richard Semenik

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Question Posted: Apr 19, 2016 11:40 AM

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Is cognitive dissonance a good thing or a bad thing from an advertiser's point of view? Explain

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Cognitive dissonance is the anxiety or regret that lingers a...View the full answer

Advertising and Integrated Brand Promotion

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