Question: It is 2000, and bricks-and-mortar bookstores are seeing a collective decline because of competition from online booksellers such as Amazon.com and discounters such as Wal-Mart

It is 2000, and bricks-and-mortar bookstores are seeing a collective decline because of competition from online booksellers such as Amazon.com and discounters such as Wal-Mart and Target. You are charged with developing and implementing new innovative strategies for Bordersto draw people into the stores to spend money. What ideas would you offer as part of this strategy?

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