Question: It is 2000, and bricks-and-mortar bookstores are seeing a collective decline because of competition from online booksellers such as Amazon.com and discounters such as Wal-Mart
It is 2000, and bricks-and-mortar bookstores are seeing a collective decline because of competition from online booksellers such as Amazon.com and discounters such as Wal-Mart and Target. You are charged with developing and implementing new innovative strategies for Bordersto draw people into the stores to spend money. What ideas would you offer as part of this strategy?
Step by Step Solution
★★★★★
3.32 Rating (155 Votes )
There are 3 Steps involved in it
1 Expert Approved Answer
Step: 1 Unlock
Some ideas offered may include live music concerts book festivals author appearances readings and ... View full answer
Question Has Been Solved by an Expert!
Get step-by-step solutions from verified subject matter experts
Step: 2 Unlock
Step: 3 Unlock
Document Format (1 attachment)
1177-B-G-M(1735).docx
120 KBs Word File
