Managers and researchers claim that modeling customer characteristics to identify prospects is not a one-shot deal but

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Managers and researchers claim that modeling customer characteristics to identify prospects is not a one-shot deal but rather a continuous process. Do you agree or disagree? Why?

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Marketing Research

ISBN: 978-1118156636

11th edition

Authors: David A. Aaker, V. Kumar, Robert Leone, George S. Day

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Question Posted: Mar 29, 2016 04:52 AM

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