Managers at The Container Store believe that satisfied employees will be highly motivated to satisfy their customers. The company’s enviably low turnover rate is a clear indication of its employees’ satisfaction, just as its ability to expand and prosper year after year is a clear indication of its customers’ satisfaction. Teamwork, an essential element in The Container Store’s ability to deliver personalized service, is particularly important during the year-end holiday season. Although part-time seasonal employees may be part of a store’s team for only a few weeks, they’re expected to help each other and work nights and weekends as needed. “We all love our families too, but we have a family here that we need to provide for as well,” one store manager tells holiday-season employees.

1. Is the Container Store motivating its employees according to Theory X or Theory Y? Explain your answer.
2. How is The Container Store using job enrichment to motivate its employees?