Mazda is trying to assess the performance of two manufacturers that could supply music systems for its

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Mazda is trying to assess the performance of two manufacturers that could supply music systems for its vehicles. Using the information in the table below, determine which manufacturer Mazda should use?

Performance Evaluation of Brands

Issues	Importance Weights	Manufacturer A’s Performance	Manufacturer B’s Performance
Sound	0.4	5	3
Cost	0.3	2	4
Delivery time	0.1	2	2
Brand cache	0.2	5	1
Total	1

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Marketing

ISBN: 978-1259446290

5th edition

Authors: Dhruv Grewal, Michael Levy

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Question Posted: Feb 12, 2018 10:51 AM

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