Question: Mini-Case Analysis Review the Coke/Coke Zero Taste Infringement case that opened and closed this chapter. Assume you are working on this account and have been

Mini-Case Analysis Review the “Coke/Coke Zero Taste Infringement” case that opened and closed this chapter. Assume you are working on this account and have been asked to pull together a presentation for the brand team for the next year of this campaign. What research would you recommend conducting in order to decide if the campaign should be continued? What do you need to find out in order to make this decision?

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