Most students taking this class and reading the text have probably never watched Spanish language programming. But as the Hispanic population in the United States has grown at a feverish pace, one conglomerate has gone about its business quietly. In the process, Univision Communications, Inc. has the lion's share of the media market for this burgeoning demographic group.
Univision's portfolio includes the television networks Univision, Telefutura, and Galavision. But the empire also covers other media outlets with Univision Radio, Univision Music Group, and Univision Online.
a. Has Univision's growth and expansion reflected the Hispanic population growth or facilitated it?
b. What kind of companies should be marketing their products and services on Univision outlets? Do you think the nature of Spanish language advertising has changed over time?