Question: One IKEA executive says that the current global economic situation has pushed innovation at the company. In fact, he says, This is a great time

One IKEA executive says that the current global economic situation has “pushed innovation” at the company. In fact, he says, “This is a great time to be more innovative.” Explain what he means.

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IKEA competes on design and its low prices As the case states IKEA prices ... View full answer

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