Question: Reflect on your own purchasing behavior. How much do you rely on blogs, feedbacks, and recommendations from past customers to make your own purchase decisions?

Reflect on your own purchasing behavior. How much do you rely on blogs, feedbacks, and recommendations from past customers to make your own purchase decisions? Why do you (or don’t you) rely on these sources of information? Do you believe they are largely unbiased? Break into small groups to discuss these issues with your classmates and compare perspectives on them.

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