Roberts American gourmet snack foods produces herbal-based snacks such as Spirulina Spirals and St. Johns Wort Tortilla

Question:

Robert’s American gourmet snack foods produces herbal-based snacks such as Spirulina Spirals and St. Johns Wort Tortilla Chips. According to the company president, “We’re selling like crazy. We don’t do research. We react as sort of a karma thing.” How would you explain the firm’s success? What are the advantages and risks of this approach?