Several of our divisions say they get tremendous help from their vendors when it comes to increasing

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"Several of our divisions say they get tremendous help from their vendors when it comes to increasing the speed of our new product work. But, to tell you the truth, I think they're just lazy. They've got good talent in those divisions, or darn well should have, and all they're doing is letting vendors get a bigger piece of our innovation profits. Most vendors don't pull their share in these funny partnerships. Besides, the initiative should be theirs, not ours; they stand to gain more from so-called integrated operations than we do."
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New Products Management

ISBN: 978-0078029042

11th edition

Authors: C. Merle Crawford, C. Anthony Di Benedetto

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