Some companies that deal in software, apps, and web-based services dont follow the lengthy, methodical product development

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Some companies that deal in software, apps, and web-based services don’t follow the lengthy, methodical product development described in the cheaper but instead launch products as quickly and as cheaply as possible, then see which products seem to have market potential and refine them over time with customer input. What do you think would be the advantages and disadvantages of this approach?

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Business in Action

ISBN: 978-0133773996

7th edition

Authors: Courtland Bovee, John Thill

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