Discuss the role and importance of creativity in advertising. Do you think advertising agencies often emphasize creativity
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Discuss the role and importance of creativity in advertising. Do you think advertising agencies often emphasize creativity at the expense of developing ads that can help generate sales for a product or service? What can clients do to avoid this problem?
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Perspectives on what constitutes creativity in advertising differ At one extreme are people who argue that advertising is creative only if it sells th...View the full answer
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Related Book For 
Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-1260152302
11th Edition
Authors: George E Belch, Michael A Belch
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