Question: Define targeting. How does it differ from segmenting? Explain how Dove approached the segmenting and targeting decision in its Real Beauty campaign. Discuss what makes

Define targeting. How does it differ from segmenting? Explain how Dove approached the segmenting and targeting decision in its “Real Beauty” campaign. Discuss what makes this approach effective. Also discuss how this targeting can be made more relevant given the opportunities offered by interactive communication.

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