Question: Develop an idea that you believe would reach the TRACE target market of Multicultural Millennials (age 1829) for these media types: a. Owned Media b.

Develop an idea that you believe would reach the TRACE target market of Multicultural Millennials

(age 18–29) for these media types:

a. Owned Media

b. Owned but interactive media

c. Earned interactive media

d. Multiplatform brand communication.

AppendixLO1

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