Explain how New Pigs marketing communication helps support and build the brand image. In what ways do

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Explain how New Pig’s marketing communication helps support and build the brand image. In what ways do the other elements of the marketing mix communicate messages about the New Pig brand?

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Advertising & IMC Principles And Practice

ISBN: 9780134480435

11th Edition

Authors: Sandra Moriarty, Nancy Mitchell, William Wells

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