Explain what is meant when we say IMC is multiplatform, multimedia, and multitargeted.
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Explain what is meant when we say IMC is multiplatform, multimedia, and multitargeted.
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IMC stands for Integrated Marketing Communications which is a strategic approach to communication th...View the full answer
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Related Book For
Advertising & IMC Principles And Practice
ISBN: 9780134480435
11th Edition
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
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