What qualities does an integrated campaign need to have in order to work well across multiple media
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What qualities does an integrated campaign need to have in order to work well across multiple media platforms? How was the “Find Your Magic” campaign by Axe designed so it would be effective and selfreinforcing across a variety of media and contexts?
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An integrated campaign needs to have the following qualities in order to work well across multiple media platforms Consistent messaging The campaign s...View the full answer
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Related Book For 
Advertising & IMC Principles And Practice
ISBN: 9780134480435
11th Edition
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
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