Historically, marketing experts have found the evaluation of traditional media to be easier than the evaluation of

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Historically, marketing experts have found the evaluation of traditional media to be easier than the evaluation of digital media. How is that changing?

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Advertising & IMC Principles And Practice

ISBN: 9780134480435

11th Edition

Authors: Sandra Moriarty, Nancy Mitchell, William Wells

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Question Posted: Apr 01, 2023 09:19 PM

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Historically, marketing experts have found the evaluation of traditional media to be easier than the evaluation of

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Advertising & IMC Principles And Practice

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