In performing an aperture analysis, choose one of the following products: video games (such as Nintendo), men’s cologne (such as Axe), computer software (such as Photoshop), or athletic shoes for aerobics (such as Reebok). For the brand you selected, analyze the marketing situation and give your intuitive answers to the following questions:

a. How does aperture work for this product?

b. Which media vehicles should be used to maximize and leverage the prospect’s media aperture?

c. How can the timing and duration of the advertising improve the aperture opportunity?