How are gross impressions and GRPs calculated?
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How are gross impressions and GRPs calculated?
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Gross impressions and GRPs Gross Rating Points are both measures used to evaluate the effectiveness ...View the full answer
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Related Book For
Advertising & IMC Principles And Practice
ISBN: 9780134480435
11th Edition
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
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How are gross impressions and gross rating points calculated?
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