This chapter identifies six major categories of effects or consumer responses. Find an ad in this book

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This chapter identifies six major categories of effects or consumer responses. Find an ad in this book that you think is effective overall and explain how it works, analyzing the way it cultivates responses in these six categories.

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Advertising & IMC Principles And Practice

ISBN: 9780134480435

11th Edition

Authors: Sandra Moriarty, Nancy Mitchell, William Wells

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Question Posted: Apr 01, 2023 09:19 PM

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This chapter identifies six major categories of effects or consumer responses. Find an ad in this book

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The six major categories of effects or consumer responses are Cognitive This refers to the mental process of learning and understanding information An ...View the full answer

Advertising & IMC Principles And Practice

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