Questions and Answers of Advertising & IMC Principles

What do we mean by “tone of voice,” and why is it important in advertising, public relations, and direct response? Find a magazine ad that you think has an appropriate tone of voice for its
What are the major forms of writing for public relations professionals?
Describe how internet advertising is written.
What is the difference between a direct-action headline and an indirect-action headline? Find an example of each and discuss how it works.
How would you describe the campaign’s message strategy?
What was the Big Idea behind the “Hard to Explain, Easy to Experience” campaign?
Summarize the creativity aspects of the REI “#OptOutside” effort. What makes this effort and its promotion creative? Brainstorm an idea for a new campaign that would extend the campaign’s theme
Find at least two newspaper or magazine advertisements that you believe are bland and unexciting. Rewrite them, first to demonstrate a hard-sell approach and then to demonstrate a soft-sell approach.
The following are from actual brand communication campaigns. If you were involved in the go/no-go decision, what would you decide? For each idea, explain your analysis.• You’re assigned to
Divide the class into groups of 6 to 10 people and discuss this problem: Your community wants to encourage people to get out of their cars and use alternative forms of transportation. Brainstorm for
Explain how brainstorming is used in IMC.

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