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business
business intelligence and analytics
Business Intelligence 2nd Edition Efraim Turban, Ramesh Sharda, ...more - Solutions
What is a strategic theme?
What does Six Sigma refer to?
What are the basic processes in the DMAIC model?
Compare Lean Production with Six Sigma.
What are some of the ways that the success of Six Sigma implementations is improved?
Compare BSC with Six Sigma.
How can BSC and Six Sigma be integrated?
What is a logical system architecture?
What are the three key elements of a BPM architecture?
Describe the major categories of BPM applications.
What major change has occurred in the BPM market in the last 3 to 4 years?
What are the basic categories in Gartner's magic quadrant? Who are some of the vendors in the BPM Leaders quadrant?
What is a BI platform? Who are the major vendors in Gartner's BI platform magic quadrant?
What are the major differences between a scorecard and a dashboard?
What distinguishes an operational dashboard from a tactical dashboard?
What layers of information are provided by a dashboard?
What criteria are important in selecting the particular display widgets to use with particular metrics on a dashboard?
What are the characteristics of a well-designed dashboard?
What is data visualization? What are some of the major challenges associated with displaying BPM and BI application data .
SAP uses the term strategic ente1prise management(SEM), Cognos uses the term cOJporate pe1formance management (CPM), and Hyperion uses the term business pe1jormance management (BPM). Are they referring to the same basic ideas? Provide evidence to support your answer.
Select a public company of interest. Using the company's 2008 annual report, create three strategic financial objectives for 2009. For each objective, specify a strategic goal or target. The goals should be consistent with the company's 2008 financial performance.
Describe how a BSC fits the description of a diagnostic control system.
Distinguish performance management and performance measurement.
The EFQM "excellence model" provides an alternative performance measurement and management framework.First, what does EFQM stand for? Second, using materials from the Web, discuss the major tenets of the framework.Compa re the framework to BSC and Six Sigma.
Create a measure for some strategic objective of interest(you can use one of the objectives formulated in discussion question 3). For the selected measure, complete the measurement template found in Table W3.2.1 in the online file for this chapter.
Select two of the companies (other than SAP, Oracle, or IBM) appearing on Gartner's magic quadrant (Table 3.4).What terms do they use to describe their BPM suites.Compare and contrast their offerings in terms of BPM applications and functionality.
Go to teradatastudentnetwork.com. Select the "Atticles"content type. Browse down the list of articles and locate one entitled "Business/Corporate Performance Management:Changing Vendor Landscape and New Market Targets. "Based on the a1ticle, answer the following questions:a. What is the basic focus
Go to teradatastudentnetwork.com. Select the "Case Studies" content type. Browse down the list of cases and locate one entitled "Real-Time Dashboards at Western Digital." Based on the articl e , answer the following questions:a. What is VIS?b. In what ways is the architecture of VIS similar to or
Develop a prototype dashboard to display the financial results of a public company. The prototype can be on paper or use Excel. Use data from the 2008 annual plans of two public companies to illustrate the features of your dashboard.
Go to the Dashboard Spy Web sitemap for executive dashboards (enterprise-dashboard.com/sitemap).This site provides a number of examples of executive dashboards. As a team, select a particular indusuy (e.g., health care, banking, airlines). Locate a handful of example dashboards for that indust1y.
A survey conducted by Economist Intelligence Unit and reported in S. Taub, "Closing the Su·ategy-to-Performance Gap," CFO Magazine, Februa1y 22, 2005 (cfo.com/article.cfm/3686974?f=related), explores the relationship between su·ategy development and execution. Based on the Slllvey, which is more
Go to the NYC Citywide Performance Report site (nyc.gov/html/ops/cpr/html/home/home). The performance reports are organized by "Themes" (see End of Chapter Application Case). Use the site to answer the fo llowing questions:a. How many performance indicators are there for the whole city? For
One of the more famous BSCs is the one created by Southwest Airlines to manage its business. An earlier article by Anthes provides a strategy map of the system (see computerworld.com/ action/ article.do?command=viewArticleBasic&articleld=78512). Retrieve the article.Using the strategy map, describe
Annually, TDWI (The Data Warehouse Institute) identifies and honors companies that have demonstrated excellence (i.e., best practices) in developing, deploying, and maintaining business intelligence and data warehousing applications. Go to the Web page with the 2008
A number of Web sites provide examples and directions for creating executive dashboards and executive balanced scorecards. Using some of the capabilities described by d1ese sites, create an Excel prototype of each.
A recent white paper titled "Business Intelligence and Enterprise Performance Management: Trends for Midsize Companies" by Oracle (see oracle.com/appserver/business-intelligence/hyperion-financial-pe1·form ance-management/docs/bi-epm-trends-fo1·-emerg ing-businesses.pdf) compares the BI and
Go to webdesignerdepot.com/2009/06/50-greatexamples-of-data-visualization. Select two of the data visualization techniques and describe how the techniques could be used to discover and explore the data in a BI or BPM application. In your description be sure to highlight both tl1e benefits and
What are the major components of the CPR dashboard?
How many agencies were involved in the definition and implementation of the CPR dashboard?
What were the major steps used in defining and implementing the CPR?
What role did "themes" play in the CPR dashboard?
What are the major capabilities of the CPR dashboard?
What can businesses learn from a government initiative like the CPR?
Describe text mining and understand the need for text mining
Differentiate between text mining and data mining
Understand the different application areas for text mining
Know the process of canying out a text mining project a Understand the different methods to introduce structure to text-based data
Describe Web mining, its objectives, and its benefits
Understand the three different branches of Web mining
Understand Web content mining, Web structure mining, and Web log mining
How can text mining be used in a crisis situation?
What is Genoa project? What is the motivation behind projects like Genoa?
What is TopCat? What does TopCat do?
What is a sunm1arization filter?
Comment on the future of text mining tools for counterterrorism.
Why is the popularity of text mining as a BI tool increasing?
What are some of popular application areas of text mining?
What are the main knowledge eA.1:raction methods from corpus?
What is Web content mining? How does it differ from text mining?
Define Web structure mining, and differentiate it from Web content mining.
What are the main goals of Web structure mining?
What are hubs and authorities? What is the HITS algorithm?
Determine the lifetime value of clients.
Design cross-marketing strategies across products.
Evaluate promotional campaigns.
Target electronic ads and coupons at user groups based on user access patterns.
Predict user behavior based on previously learned rules and users' profiles.
Present dynamic information to users based on their interests and profiles.
Define Web usage mining.
In an e-commerce environment, what are the potential applications of Web usage mining?
What is a clickstream? Why is it important in Web usage mining?
What types of information do Web servers collect when users visit a Web page and engage in an interactive activity?s. Identify value-added features developed by major e-commerce sites that may be based on Web usage mining.
Why do we need Web mining?
In your own words, what are the pros and cons of Web mining?
What are the common characteristics of Web mining success stories?
What should an organization consider before making a decision to purchase text mining and/or Web mining software?
Discuss the relationship between Web mining and Web analytics.
What is Web content mining? How does it differ from text mining? Discuss and justify your answers with concrete examples.
Discuss the expected benefits of Web structure mining.Provide examples from real-world applications that you are familiar with.
What is Web usage mining? Draw a picture of the Web usage mining process and explain/discuss the major steps in the process.
Provide two exempla1y business applications of Web usage mining; discuss their usage and business value.
Visit teradatastudentnetwork.com. Identify cases about text and Web mining. Describe recent developments in the field . If you cannot find enough cases at Teradata University network Web site, broaden your search to other Web-based resources.
Go to teradatastudentnetwork.com, or locate white papers, Web seminars, and other materials related to text mining and/or Web mining. Synthesize your findings into a short written report.
Browse the Web and your libra1y's digital databases to identify articles that make the natural linkage between text/Web mining and contempora1y business intelligence systems.Team Assignments and Role-Playing Projects
Go to your library's online resources. Learn how to download attributes of a collection of literature (journal articles) in a specific topic. Download and process the data using a methodology similar to the one explained in Application Case 5.5.Internet Exercises
Find recent cases of successful text mining Web mining applications. T1y text and Web mining software vendors and consultancy firms and look for cases or success stories. Prepare a report summarizing five new case studies.
Go to spss.com. Download at least three white papers on applications. Which of these applications may have used the data/ text/Web mining techniques discussed in this chapter?
Go to fairisaac.com. Download at least three white papers on applications. Which of these applications may have used the data/ text/Web mining techniques discussed in this chapter?
What is the practical application of text mining?
How do you think text mining techniques could be used in other businesses?
What were HP's challenges in text mining? How were they overcome?
In what other areas, in your opinion, can HP use text mining?
Describe the major business intelligence(BI) implementation issues
List some critical success factors of BI implementation
Describe the importance and issues in integrating BI technologies and applications
Understand the needs for connecting BI system with other information systems and describe how it is done
Define on-demand BI and its advantages and limitations
List and describe representative privacy,major legal and ethical issues of BI implementation
Understand Web 2.0 and its characteristics as related to BI and decision suppott
Understand social networking concepts,selected applications, and their relationship to BI
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