Revisit BJ’s website in Exercise 2. You probably noticed that every sentence starts with “we.” Revise the text using “you” to focus on the customer instead.

Exercise 2

Read these paragraphs, which are from the retailer BJ’s website during the COVID-19 pandemic. What are the major style issues?

We are here to serve you in these challenging times. BJ’s provides essential services in our communities, giving you access to food and other products you and your families need during this time. We are considered an essential business and will continue to operate under state of emergency and shelterin-place orders recently issued in the United States. We continue to closely monitor the coronavirus situation and our priority remains the health and safety of our team members, members and communities. We continue to follow recommendations and guidelines from the Centers for Disease Control and Prevention (CDC) and other health organizations to help ensure our clubs exceed our already high standards for general hygiene and health practices. We’ll continue to take precautions to keep our clubs and other facilities clean and help ensure the well-being of our team members, members and community, following protocols from health experts and relevant federal and state agencies.