How the name change of Edmonton Elks has or has not been accepted by its various publics

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How the name change of Edmonton Elks has or has not been accepted by its various publics (its fans, Indigenous Peoples, and other Canadians). In what ways have the team’s PR practitioners attempted to reconnect the Elks with Canadian national identity and its Canadianness? Compare this to how the NFL’s Washington Commanders has or has not been accepted.

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Social Issues In Sport Communication

ISBN: 9781032288963

1st Edition

Authors: Terry L. Rentner, David P. Burns

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