Question: How does Amazon use marketing mix as a yard stick on how they market their products to their customers? Explain the process to the extent

How does Amazon use marketing mix as a yard stick on how they market their products to their customers? Explain the process to the extent of final consumers paying for these products.

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1 Product Amazon offers a wide range of products including physical goods digital content and services It focuses on providing a vast selection to meet diverse customer needs and preferences The compa... View full answer

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