Take another look at figure 16.2, the heuristic for structuring content visually. In your opinion, which of the three phases will be the most difficult for students whose educational background has focused mainly on writing? What aspects of visual design do you think will be most challenging for you? What aspects interest you most?

Figure 16.2:

Transcribed Image Text:

Phase 1: Group Group content into rhetorical clusters Genre patterns Categories Hierarchical structures Narrative structures Logical connections Sequential patterns . Spatial patterns Comparative structures -Best to worst -Most 10 least Phase 2: Organize Organize clusters visually to show contrasts Layout and grid Symmetry/asymmetry Figure-ground relations Negative space Structure of clusters -Size, shape, position -Alignments -Repetitions -Proximity relations -Juxtapositions Phase 3: Signal Signal structural relations Layering of content Visual hierarchy Headings, captions . Color, shading, value White space Line weights Icons, symbols Typography -Face, size, style -Line length, leading