Digital Business And E-commerce Management Strategy Implementation And Practice 6th Edition Dave Chaffey - Solutions

What is a legacy system and what is its relevance to CRM?AppendixLO1
Summarise the main types of change that need to be managed during introduction of digital business.AppendixLO1
What approaches must managers take to achieve change management successfully?AppendixLO1
Outline the main stages of a sell-side e‑commerce implementation.AppendixLO1
Explain the role of prototyping in developing a sell-side e‑commerce solution.AppendixLO1
Describe four different approaches to retaining staff.AppendixLO1
What alternative approaches are there to structuring e‑commerce within an organisation?AppendixLO1
Which type of organisational culture is most amenable to digital business-related change?AppendixLO1
What are some of the risks of digital business change, and how can they be managed?AppendixLO1
Write an essay on approaches to managing digital business change.AppendixLO1
‘Total outsourcing of digital business operations is the best method to overcome the skills shortage.’ Discuss.AppendixLO1
Contrast the project management stages involved with sell-side and buy-side e‑commerce implementations (referring to Chapters 11 and 12 will help with this question).AppendixLO1
‘High turnover of technical staff is a fact of life in a buoyant job market and there is little that can be done to reduce turnover.’ Discuss.AppendixLO1
Develop a change management plan for a company you are familiar with.AppendixLO1
You are the HR manager at a new-media design agency and are evaluating the use of overseas contract workers to help on projects. Write a report summarising the feasibility of this approach.AppendixLO1
Write a report on how the knowledge within a company can be better managed.Refer to particular technologies and procedures for managing explicit and tacit knowledge.AppendixLO1
Assess the merits of virtualisation in an organisation of your choice.AppendixLO1
Explain what prototyping is and why it may be used on an e‑commerce implementation.AppendixLO1
Summarise the main human resource requirements for an e‑commerce implementation.AppendixLO1
A company has implemented a brochureware site without any changes to managerial or organisational structure. They are now seeking to achieve one-third of their revenues via the website. What changes to managerial and organisational structure would you suggest?AppendixLO1
Explain how knowledge management differs from information management.AppendixLO1
Explain the concept of the virtual organisation. What are the advantages over a traditional organisation?AppendixLO1
Name four approaches a company can take to increase retention of technical staff.AppendixLO1
Prioritise, with justification, your recommendations for outsourcing these functions:e‑commerce strategy, e‑commerce hosting, e‑commerce content updating.AppendixLO1
You are project manager of an e‑procurement implementation. How would you maximise acceptance of the new system amongst staff?AppendixLO1
What are the risks if analysis and design are not completed adequately?AppendixLO1
Distinguish between process analysis and data analysis.AppendixLO1
What are workflow analysis and workflow management systems?AppendixLO1
What are legacy data and what are the options for their incorporation into an e‑commerce system?AppendixLO1
What are the four requirements of a secure e‑commerce site?AppendixLO1
Explain the concepts of digital keys and digital signatures and how they relate.AppendixLO1
Explain the notation used for use-case analysis.AppendixLO1
Summarise the characteristics of a usable website according to Jakob Nielsen(www.useit.com).AppendixLO1
Write a plan for the analysis and design of an e‑commerce site, recommending which aspects of process and data analysis should be conducted and explaining how they should be integrated.AppendixLO1
Write an essay on the significance of workflow systems to digital business, illustrating your answer with examples of organisations of your choice.AppendixLO1
Write a report summarising the characteristics of a website with good usability.AppendixLO1
How can the concept of customer orientation be translated into e‑commerce site design?AppendixLO1
Assess the success of e‑tailers in designing secure e‑commerce systems.AppendixLO1
Summarise the purpose of process analysis.AppendixLO1
What is meant by ‘user-centred design’?AppendixLO1
Explain the concept of task analysis with reference to a customer placing an order online.AppendixLO1
Explain the stages involved in use- case analysis with reference to a customer placing an order online.AppendixLO1
Describe the stages of data modelling with reference to a database for an e-procurement system.AppendixLO1
Outline the different types of services that need to be provided by different servers on an e-commerce site based on the three- tier client– server system.AppendixLO1
How do the attributes of a secure e-commerce site differ from customer and company viewpoints?AppendixLO1
Explain the relationship between analysis, design and implementation for an e-commerce site.AppendixLO1
Distinguish between e‑commerce and digital business.AppendixLO1
Explain what is meant by buy-side and sell-side e‑commerce.AppendixLO1
Explain the scope and benefits of social media and social commerce to an organisation of your choice.AppendixLO1
Summarise the consumer and business adoption levels in your country. What seem to be the main barriers to adoption?AppendixLO1
Outline the reasons why a business may wish to adopt e‑commerce.AppendixLO1
What are the main differences between business‑to‑business and business‑to‑consumer e‑commerce?AppendixLO1
Summarise the impact of the introduction of digital business on different aspects of an organisation.AppendixLO1
What is the relevance of intermediary or influencer sites to a B2C company?AppendixLO1
Suggest how an organisation can evaluate the impact of digital technology on its business. Is it a passing fad or does it have a significant impact?AppendixLO1
Explain the concepts of social media and social commerce and how they can assist organisations in reaching their objectives.AppendixLO1
Similar benefits and barriers exist for the adoption of sell-side e‑commerce for both B2B and B2C organisations. Discuss.AppendixLO1
Evaluate how social media marketing techniques can be applied within an organisation and with its stakeholders.AppendixLO1
The web presence of a company has similar aims regardless of the sector in which the company operates.AppendixLO1
Explain the relationship between the concepts of e‑commerce and digital business.AppendixLO1
Distinguish between buy-side and sell-side e‑commerce and give an example of the application of each.AppendixLO1
Summarise three reasons why a company may wish to introduce e‑commerce.AppendixLO1
Describe three of the main barriers to adoption of e‑commerce by consumers and suggest how a company could counter these.AppendixLO1
Outline the internal changes a company may need to make when introducing digital business.AppendixLO1
Summarise the benefits of applying social media marketing approaches to an organisation.AppendixLO1
Name three risks to a company that introduces buy‑ side e‑commerce.AppendixLO1
Name three risks to a company that introduces sell‑ side e‑commerce.AppendixLO1
Outline the main options for trading between businesses and consumers.AppendixLO1
Explain the concepts of disintermediation and reintermediation with reference to a particular industry; what are the implications for a company operating in this industry?AppendixLO1
Describe the three main alternative locations for trading within the electronic marketplace.AppendixLO1
What are the main types of commercial transactions that can occur through the Internet or in traditional commerce?AppendixLO1
Digital business involves re‑evaluating value chain activities. What types of changes can be introduced to the value chain through digital business?AppendixLO1
List the different business models identified by Timmers (1999).AppendixLO1
Describe some alternative revenue models for a website from a magazine publisher.AppendixLO1
Draw a diagram summarising the different types of online marketplace.AppendixLO1
‘Disintermediation and reintermediation occur simultaneously within any given market.’ Discuss.AppendixLO1
For an organisation you are familiar with, examine the alternative business and revenue models afforded by the Internet and assess the options for the type and location of e‑commerce transitions.AppendixLO1
For a manufacturer or retailer of your choice, analyse the balance between partnering with portals and providing equivalent services from your website.AppendixLO1
Contrast the market potential for B2B and B2C auctions.AppendixLO1
Select an intermediary site and assess how well it makes use of the range of business models and revenue models available to it through the Internet.AppendixLO1
Explain disintermediation and reintermediation using examples.AppendixLO1
Describe three different revenue models for a portal such as Yahoo!AppendixLO1
What is meant by buy-side, sell-side and marketplace-based e‑commerce?AppendixLO1
What are the different mechanisms for online auctions?AppendixLO1
Describe two alternative approaches for using digital business to change a company’s value chain.AppendixLO1
Explain what a business model is and relate it to an Internet pureplay of your choice.AppendixLO1
Outline the elements of the digital business environment for an organisation and explain its relevance to the organisation.AppendixLO1
Give three different transaction types that an industry marketplace could offer to facilitate trade between buyers and suppliers.AppendixLO1
What is the difference between the Internet and the World Wide Web?AppendixLO1
Describe the two main functions of an Internet service provider (ISP). How do they differ from applications service providers?AppendixLO1
Distinguish between intranets, extranets and the Internet.AppendixLO1
Describe the standards involved when a web page is served from a web server to a user’s web browser.AppendixLO1
What are the management issues involved with enabling staff access to a website?AppendixLO1
Explain the following terms: HTML, HTTP, XML, FTP.AppendixLO1
What is the difference between static web content written in HTML and dynamic content developed using a scripting language such as JavaScript?AppendixLO1
What software and hardware are required to access the Internet from home?AppendixLO1
‘Without the development of the World Wide Web by Tim Berners-Lee, the Internet is unlikely to have become a commercial medium.’ Discuss.AppendixLO1
‘In the future the distinction between intranets, extranets and the Internet for marketing purposes is likely to disappear.’ Discuss.AppendixLO1
Discuss the merits and disadvantages of locating company digital business services inside a company, in comparison with outsourcing to an ISP or ASP.AppendixLO1
You are consultant to a small retailer interested in setting up a transactional e‑commerce site. Create a summary guide for the company about the stages that are necessary in the creation of a website and the management issues involved.AppendixLO1

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Digital Business And E-commerce Management Strategy Implementation And Practice 6th Edition Dave Chaffey - Solutions

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