Questions and Answers of Electronic Commerce

What does it mean to monetize Web site visitors?
In a paragraph or two, outline why most mobile phones are sold today with a common operating system rather than one developed by the phone manufacturer.
What is a MOOC?
What is social shopping?
A number of Web sites offer a service that allows volunteers to answer questions posted by other site visitors. Uclue provides a similar service, but allows researchers to charge fees for their
What is the term for the practice of online newspapers and magazines to have their readers help write their own news?
In a paragraph, explain how blog sites such as Gothamist or TechCrunch generate revenue.
In this and earlier chapters, you have learned that the development of open-source software has been facilitated by Internet technologies. In about 100 words, explain how a group of open-source
Name three Web sites that created virtual communities or facilitated social networking before Facebook was founded in 2006.
What does a microlending Web site do?
In about 100 words, describe two or three social networking apps that could use a smartphone’s GPS capability. Be sure to make clear the benefit of using the GPS in the app in each case.
In about 100 words, explain how the lock-in effect might operate in a general consumer auction.
How can companies use social networks internally; that is, by limiting access to employees of the company?
What is a phablet?
In about 200 words, explain how sniping software works and why some auction participants feel its use is unfair to other bidders.
What does it mean to jailbreak or root a smartphone?
What is a shill bidder in an online auction?
What is a Yankee auction?
What is a Dutch auction?
What objective is a Vickrey auction designed to accomplish?
What is a reverse auction and when is it most likely to be used in a business-to-business setting?
What is a proxy bid?
What function is served by an online liquidation broker?
What is the main purpose of an auction escrow service?
Briefly explain the role borders play in determining jurisdiction.
In about 100 words, explain how the concepts of power, effects, and jurisdiction are related to each other.
Companies that use Internet technologies to change the structure of the industry in which they operate can create new legal questions, especially in businesses that are subject to governmental
What is jurisdiction?
The levels of authority and autonomy with which governments of various countries operate vary significantly from one country to another. In about 100 words, explain how different cultures allow these
Briefly explain the difference between notice and constructive notice.
What is the difference between a breach of contract and a tort?
In the past, geographic borders have helped governments assert jurisdiction effectively. In about 100 words, describe one way the Internet has changed the role borders play in the determination of
What is the difference between subject-matter jurisdiction and personal jurisdiction?
Online businesses are capable of committing a crime, breaching a contract, or engaging in a tortious action. In about 200 words, provide a specific example of each in an online commercial setting. In
What is a long-arm statute?
Write a paragraph in which you outline the reasons an online business might want to use a forum selection clause in its terms of service statement.
What is the difference between a negligent tort and an intentional tort?
What are the basic ideas that underlie permission marketing?
What is domain name parking?
Standard Metal Shaping Systems (SMSS) provides repair and maintenance services to companies that use large metal-shaping machinery to fold, bend, crease or otherwise shape aluminum, copper, steel,
To examine how that company implements occasion segmentation with its individual products and its monthly club services. Write a report in which you describe two clear examples of occasion
Briefly define and distinguish between emotional and rational branding.
Briefly define the term “viral marketing.”
Briefly define search engine positioning and explain why companies use it.
Impact sourcing, also called smart sourcing, was developed to provide opportunities for workers in less-developed countries. In two or three paragraphs, explain how and for what specific purposes
In 2015, the world’s largest retailer, Walmart, announced a quarterly increase in sales that was accompanied by an increase in expenses that reduced its hoped-for profit. In discussing the higher
The purchasing process in a business can be much more complex than most consumer purchasing processes. In about 100 words, outline the differences between a typical consumer purchase and a business
What is business process offshoring?
Some business and political leaders argue that offshoring is dangerous because it can move jobs from developed countries to less-developed countries. Others argue that although offshoring might
What is impact sourcing?
In a paragraph or two, explain how the Internet has reduced the spend of many U.S. manufacturing companies.
What activities are included in the procurement function called “sourcing”?
Would the use of purchasing cards be more helpful in controlling direct materials costs or indirect materials costs? In a paragraph or two, explain why.
Briefly outline the differences between direct materials and indirect materials.
Using your library or your favorite search engine, identify the main reason a large transportation company might want to use p cards for its MRO spending. Summarize your findings in two or three
Briefly define the term spend as it is used in business purchasing.
In about 100 words, explain why smaller companies might outsource elements of their human resources, payroll, or retirement plan management operations.
What is spot purchasing?
You have just started work as an intern in the purchasing department of Westridge Laboratories, an independent materials testing lab. You do not know much about the business, but your supervisor has
What are MRO supplies?
About 200 words, explain how using EDI can lead to supply chain efficiencies. Include in your discussion the merits of using either direct connection or VAN-based EDI and how a company would choose
What is a p-card?
Internet access from smartphones and tablet devices has greatly improved the work environment of long-distance truck drivers. Using your favorite search engine, identify at least three apps that a
What is a third-party logistics supplier?
In about 100 words, outline the advantages of using RFID technology instead of bar code scanning technology in managing the inventory and direct materials in a manufacturing company.
Provide three specific examples of business support activities.
In about 100 words, explain how the Web can help build and maintain trust among participants in a specific supply chain.
Companies in a particular supply chain can work together to eliminate costs from the supply chain. In many cases, these cost savings are not shared evenly among the companies in the supply chain.
Provide one specific example of how a government unit or agency could use the Web to operate more efficiently or service its constituents better.
In a paragraph or two, explain what a customer portal (also called a private store) is and describe the key features you would expect to find in one.
What is a supply web?
Briefly describe the major problem faced by companies that want to use EDI for both U.S. and international transactions.
Briefly explain the differences between direct connection EDI and indirect connection EDI.
What is open EDI?
What is a supply alliance?
What is a production strategy?
Briefly explain how a company could benefit from being part of an adaptive supply chain.
What is the difference between collaborative commerce and EDI?
What is a private industrial network (also called a private trading exchange)?
What is a virtual community?
Drawing on the knowledge of cultural differences you learned about in Chapter 1, write one or two paragraphs in which you explain why people who live in one country might prefer to start their own
Since 1947, Lego plastic blocks have been one of the world’s favorite toys. Lego block kits let children build creations of their own design, or kids can follow instructions to build models of
How did bulletin board systems and Usenet newsgroups provide early social networking opportunities for Internet users in the 1970s and 1980s?
Write about 100 words in which you describe specific changes that occurred in virtual community Web sites when the bandwidths available to Internet users increased. In your answer, be sure to explain
Betty Shriver is the owner of Betty’s Treasures, a small shop that sells collectible porcelain figurines and collectible pottery. Betty’s shop carries many items that she purchased from estate
Why did the social networking site Six Degrees fail?
Some companies use a social networking strategy in which they avoid making direct advertising or brand statements. In about 100 words, outline the advantages and disadvantages of such a strategy.
Many online retailers include blogs on their Web sites. Name and briefly describe one purpose for which an online retailer might use a blog?
What is an aggregation service?
Jerry Singleton founded Montana Mountain Biking (MMB) 18 years ago. MMB offers one week guided mountain biking expeditions based in four Montana locations. Most of MMB’s new customers hear about
In about 100 words, describe the elements in a customer-centric approach to Web design.
Briefly describe the role an online information service could play in a used car purchase transaction.
What is a “hook and pay” strategy and how is it used by some online game play sites?
Name one important element that a company should include in its Web presence.
Name two factors that can affect a Web site’s usability.
What is addressable media?
Briefly explain why two different firms in the same industry might decide to use different marketing strategies.
Many organizations find it difficult to incorporate a customer-based marketing strategy into their Web site designs. In about 100 words, explain why this is a challenge and outline things an
Growing up in Georgia, George Dawes Green, a poet and novelist, spent many warm summer evenings with friends on a screened-in porch telling each other stories late into the night. A hole in the
Name four elements that a company might choose to include in its marketing mix.

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