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business
entrepreneurship theory process practice
Entrepreneurship Theory Process And Practice 5th Edition Donald F. Kuratko, Richard M. Hodgetts - Solutions
Name three specific types of partners. How do they differ?
What are the specific advantages and disadvantages associated with each primary legal form of organisation?
Define each of the following: sole tradership, partnership, and corporation.
Name six types of legal business structures that are relevant to a non-profit entrepreneur.
Under what circumstances would an entrepreneur choose to keep trade secrets rather than register a patent application? What organisational strategies might be needed to keep ‘trade secrets’ secret?
What is a domain name? Give some examples of interesting cases of domain name infringement.
When might a trademark registration be invalidated? Explain.
In your own words, what is a trademark? Why are generic or descriptive names or words difficult or impossible to register as trademarks?
How much protection does copyright afford the owner? Can any of the individual’s work be copied without paying a fee? Explain in detail. If an infringement of copyright occurs, what legal recourse does the owner have?
In your own words, what is copyright? What benefits does copyright provide?
Explain why an entrepreneur might decide against patenting as a protection strategy and briefly describe the potential consequences of such a decision.
When can a patent be declared invalid? Cite two examples.
What are seven basic rules entrepreneurs should remember about securing a patent?
In your own words, what is a patent, of what value is a patent to an entrepreneur and how long does that benefit last?
Before a decision is made regarding the types of intellectual property a business will seek to protect, what three pieces of business information should be researched and acknowledged?
Briefly discuss how the decision to start a business in different countries may be affected by the local legal and regulatory environment.
If Edgar were looking for an alternative approach to doing business with the Chinese, what would you suggest?Defend your answer.
What concerns should Edgar have with regard to legal challenges he might face (see Chapter 10)?
Is the Chinese business proposal a joint venture? Why or why not? Would you recommend that Edgar accept it?Why or why not?
What type of arrangement is Edgar using in his business dealings with the businesses in Australia, Singapore and Dubai? Be complete in your answer.
Do you have ideas about how Sharma could acquire more of the US outsourcing business?
If Sharma’s business continues to grow, what recommendations would you make for future action? What else should Sharma be thinking about doing in order to keep things moving smoothly?
How are Sharma’s actions helping to build an adaptive business? Give three specific examples.
In what phase of the venture life cycle is Sharma’s business currently operating?
Name three global entrepreneurship research topics that you would like to undertake.
Do you feel part of an ethnic network? If so, how would you maximise it for entrepreneurial advantage? What are the top ethnic entrepreneurial networks in your community?
How does a joint venture work? What are the advantages of this arrangement? What are the disadvantages?
How can an entrepreneur become aware of import opportunities?
What are the main motivations for going global?
What is a ‘born-global’ business? Name three born-global companies that you know.
Identify five unique managerial concerns of growing businesses.
What is meant by managing paradox and contradiction?
Identify and describe the four key factors that need to be considered during the growth stage.
Comparing the entrepreneurial focus with the administrative focus involves five major areas of consideration.What are these areas?
Define a business model and describe the three perspectives that are embedded in its definition. What are the elements of the business model that drive each of these perspectives and what is central to all the elements?
How can an entrepreneur build an adaptive business?
What strategic approach can a new business take to avoid having to confront powerful competitors? Explain the two key insights needed to adopt this approach.
Briefly identify and describe the stages of development for a new venture.
Explain the five fatal flaws of strategic planning for an entrepreneur and outline how an entrepreneur can avoid these.
Give three reasons why many entrepreneurs fail to formulate strategic plans.
Describe the entrepreneurial strategy process. What are the four major elements of the process and what does each entail?
In what way does an entrepreneur’s vision affect the company’s strategic plan?
Is there a solid chance of product acceptance compensating for the cost of entry and ongoing support?
What type of payment/credit arrangements would be most suitable?
If the business licenses, franchises or transfers technology, how will it find and select the right partner?
How will the business manage the representative? What relationship will it have with the representative? What are the legal implications of the relationship?
If the company adopts an external form of exporting (for example, through an agent, distributor, trading house), how will it select the best representative?
What form of business should the business adopt (internal/external exporting, indirect/direct exporting, licensing or franchising, technology transfer)?
What is the internal suitability like? How will it affect the business’ other operations?
Are there specific characteristics that would affect the marketing mix and require adaptation?
What are the characteristics of the shipping, transportation, warehousing and distribution facilities and the general level of access to the markets?
If permits are necessary, would they be difficult or costly to obtain?
Are there specific tariffs, taxes, duties and/or permits that apply to the business’ product?
What is the source of the competitors’ products (for example, imported or locally produced)?
How strong is the current competition (company size and market share, product quality, level of after-sales service, intangible advantages – member of a favoured nation)?
What stage of the product life cycle (PLC) would the business’ export be entering?
What market segments exist that could create opportunities?
How strong is the current and potential demand for this product (for example, what is the market size and growth trend)?
How will economic factors affect the standardisation of the product or the marketing mix (for example, will product sizes need to be reduced or less choice provided at the premium end to accommodate lower purchasing power)?
Will income exceed the cost of doing business?
How much adaptation would be needed?
Is there sufficient demand in the industry for the business’ product or service?
Will language affect the company’s marketing efforts in the target market? Is there more than one language that must be considered?
Will cultural factors require the business to change features of its marketing mix?
To what degree would the social structure affect/alter the way the business operates?
To what degree is language a factor in the company’s ability to do business in foreign markets?
What is the level of general credit availability and payment reliability?
Are there restrictions on exchanging foreign currency (can the business be paid in a suitable currency)?
How stable/volatile is the overall economy (for example, inflation, interest rates)?
Are there legal restrictions that would require excessive modification to the product (for example, restrictions on the use or protection of a trademark or brand name, labelling requirements)?
Are there tariffs, entry barriers or non-tariff barriers that would either hamper or help market entry of a product from your country (for example, a special trade arrangement such as a free-trade agreement could help market entry to the US)?
Would government regulations restrict access to certain types of trade, or create excessive burdens for the business’ entry plans (for example, do they require a certain level of local production)?
How stable/risky is the political situation/level of civil unrest and how would this affect trade?
The team discovered how little a robot actually needs in order to be social and engaging. Are there any features of the ethnodroid that could have been left out and still resulted in a strong validation?
Can you think of any even cheaper way to test children’s learning through robots? (Hint: Think‘mechanical Turk test’ in Chapter 7.)
Name five ‘Wizard of Oz’ tests that you can imagine for other products or services.
What are the A/B testing experiments that the team carried out?
Can you describe the difference between a pretotype and a prototype by brainstorming a new product or service and validating it? You might find Table 7.1 useful.
What are some of the surprising characteristics of 42Below’s entrepreneurial marketing campaign?
What are 42Below’s customer segments? How are they different from normal vodka drinkers?
This case is now 10 years old. How could 42Below promote their brand through word of mouth today? What social media channels would you use?
Does 42Below’s marketing strategy fit the definition of guerrilla marketing?
Redo the lean canvas based upon your projected scenarios.
Discuss these scenarios.a What is the impact of possible regulation on Uber’s business model? Will amateur drivers be banned?Which blocks in the model will change?b What is the impact of technology on Uber’s business model? Will self-driving cars replace the current fleet?Which blocks in the
Describe the Uber business model.
What are the top ‘outside forces’ in your business venture?
Describe how the business model canvas and the lean canvas focus the start-up entrepreneur on distinctive issues. What are the specific differences between the two canvases in application?
Give an example of a business model not discussed in the section ‘The logic of value creation’.
When developing a lean marketing plan, which of the seven steps do you consider indispensable? Which are optional?
Identify and discuss three psychographic characteristics that help the entrepreneur identify and describe customers.
In your own words, what is customer segmentation? Give examples.
What are the most important components in marketing research for lean marketers? For each, list three questions that you would like to answer.
Which of the lean marketing techniques interests you most? Defend your answer.
Which are the most important parts of a lean marketing plan? Defend your answers.
Give an example of how you would implement Dale’s Cone of Experience in a social media campaign.
How is lean marketing also hypothesis-based, like the techniques in the previous chapters?
How is lean marketing different from traditional marketing?
What are the differences between entrepreneurial marketing and ‘traditional’ marketing?
How would you validate the market need for this product?
What customer needs does this product satisfy?
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