1. Based on what you have read, how does this case demonstrate the complexity of being an...

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1. Based on what you have read, how does this case demonstrate the complexity of being an entrepreneur in a global context?

2. Describe the various forms of international expansion discussed in this case and list the pros and cons of each tool.

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Business Essentials

ISBN: 978-0134000091

8th Canadian Edition

Authors: Ronald J. Ebert, Ricky W. Griffin, Frederick A. Starke, George Dracopoulos

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