Visit the websites of Trader Joes and Whole Foods Market. Both companies are in the organic and
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Visit the websites of Trader Joe’s and Whole Foods Market. Both companies are in the organic and health-conscious food industries. Compare the two websites. What marketing techniques does each site use? Do you think the companies are targeting the same type of customer? Why or why not?
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ISBN: 9780134522746
5th Edition
Authors: Michael Solomon, Mary Poatsy, Kendall Martin
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