The Business Of Events Management 1st Edition John Beech, Sebastian Kaiser, Robert Kaspar (editors) - Solutions

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What can you do, from the point of view of an event manager, when a big company would like to sponsor your event, if the company doesn’t fit your event’s conception and objectives, but would pay a lot of money for a title sponsorship?
as an event manager, what would you do to gain a special, big company as a main sponsor for your event?
how could the performance of the sponsorship be measured? describe possibilities for evaluation from the point of view of the event manager and the sponsor.
What happens if the event or sponsor is going to embark on an international strategy approach? What does this mean for the event sponsorship from both points of view?
in 2010 the event manager added a title sponsor, adding a new tier to the existing sponsoring pyramid. What does this mean for the event and the then existing sponsor hierarchy? What are the main advantages and disadvantages/risks for the event and sponsor?
in your opinion, which goals/objectives could mercedes- Benz try to pursue with this event sponsorship?
Which other national/international event sponsorships are operated by mercedes- Benz?
Why did mercedes- Benz sign again a five- year contract to sponsor the open Championship? What are the advantages for mercedes- Benz?
how would you explain the term ‘public voice’ and which economic factors are affected by this term?
What are advantages of events in the public space?
What is the democratic nature of public spaces and what organisational consequences come from this perspective?
Why is ‘space’ first of all a sociological term?
are graffiti and urban sports relevant to a cultural event and site?
are graffiti and urban sports relevant to a cultural event and site?
how is the use of mongolian yurts relevant to the festival?
potsdamer platz is one of Berlin’s busiest and best- known locations. in which ways is the choice of location crucial to the event’s success?
if building an event budget from scratch, how could you test its feasibility and the viability of the cost centres and amounts determined?
What are the dangers of leaving insufficient gaps in activity within a milestone chart?
What mechanisms or approaches could be used to build good relationships with key stakeholders?
name the key individuals that might form part of the concept- testing group for (i) a local rugby tournament; (ii) a training seminar; (iii) the visit of an international theatre production to a specific regional location.
What are the pros and cons of having a high level of flexibility in the creation and design process?
how could the choice of venue impact positively or negatively on the World Class performance Conference?
What aspects of the event might be important to the key stakeholders?
how does the existence of an overarching theme aid the development of fresh concepts for an annual festival?
What are some of the challenges of maintaining interest in an annual event?
discuss what an event organiser can do in order to avoid ambush marketing activities when it comes to corporate hospitality. 1. Should firms measure the effectiveness of their ad campaign? Why or why not? 2. Discuss the differences between pretesting and posttesting? What are the advantages and
discuss how different cultural backgrounds might influence the overall hospitality experience.
discuss how an increasing number of corporate hospitality guests influence the event itself.
how can research in this area help to legitimise corporate hospitality?
What can the hosts of corporate hospitality activities do in order to prevent corporate hospitality being seen as a bribery?
What were the consequences for event organisers, hosts and venue owners if the court had found mr Claassen guilty?
What are the pros and cons of booking ‘normal’ tickets and offering hospitality services before and after the event outside of the venue?
Which other costs need to be taken into account when a company is thinking of booking corporate hospitality tickets?
What arguments can be considered in order to justify the higher price for a suite in comparison to a business seat?
are the World anti- doping agency (Wada) and/or national anti- doping agency (nada) responsible for checking such causes before publishing a positive doping test result? please, justify your answer.
What can international sporting federations do in order to avoid such cases of contaminated food?
What actions can be undertaken by the event organiser to prevent food contamination at the event itself?
What can be done if the planning data is vague?
gaining a better image is often stated to be part of the legacy of a mega sport event. Can this be improved by management? does a better image arise automatically? What circumstances might lead to a loss of image?
imagine you were the mayor of a big city and you were in charge of deciding whether to give public money to a sport event. What would be your criteria?
economic impact studies always end up with an amount of money. Can different economic impact studies be compared directly?
Why is cost–benefit analysis always in danger of being manipulated?
Why is the bottom down approach weak as a means of detecting the economic impact of a sport event?
should mega events be used as economic stimulus packages?
What can be done to maximise the economic impact induced by event visitors?
how easy is it to evaluate the economic benefit of ‘legacy’? give examples to illustrate your answer.
to what extent do you think these various projects would have taken place without London hosting the olympic games in 2012?
how easy is it to evaluate the economic benefit of ‘legacy’? give examples to illustrate your answer.
to what extent do you think these various projects would have taken place without London hosting the olympic games in 2012?
similarly, what percentages would you forecast for the fifa World Cup to be held in Qatar in 2022? again, give your reasons
using the figures above as a benchmark, what sort of percentages might you have expected for euro 2012, held jointly by poland and ukraine? give reasons for your answers.
What are the advantages and disadvantages of multi- purpose sport or event venues compared to single- purpose venues?
in which ways does the construction of an event venue impact on later operations?
What are the key issues in planning an event venue?
describe both the similarities and differences between modern sport and event venues and their historic predecessors.
using the information above as a basis, discuss ownership and management structures and the resulting challenges to running a soccer stadium.
use the information above as a basis for discussing the risks and opportunities of a privately funded cultural event venue such as the festspielhaus Baden- Baden.
in your opinion, which factors influence destination image most, when considering moilanen and rainisto (2009), who say that image is how the brand is experienced in reality?
during which stage of the destination life cycle would you implement an event? give your reasons.
Why are destination image and destination branding considered such important factors in an area’s success as a tourist destination?
how can sports tourism benefit from hosting a sports event?
What are key challenges after having hosted a mobile sports event?
how long does an olympic host city benefit from its image boost?
should the mountain resorts use the sochi brand in their post- event destination marketing strategies?
Which professionals are needed when drafting a pervasive entertainment format?
how can pervasive entertainment formats change the way of thinking in the process of event staging?
What do you think are the factors of success of social media events?
What are the challenges of staging social media events?
What does media convergence in this case mean to you?
how could this technology be used in real event cases?
What does a technology such as the google glass mean to you in terms of interactive event staging?
new media technologies can be used in several creative ways. What would be your idea of implementing Qr codes in your life as an event manager?
What are the advantages and drawbacks of a social media wall?
What social media can be integrated in a social media wall and what makes sense?
List the differences between project management and event operations.
specify methods of structuring event project tasks time- wise, and address the advantages and disadvantages of these methods.
specify the significant risks with which project managers have to deal when organising events, and cite methods of risk assessment and risk analysis.
describe the usefulness of the project assignment and specify the information it should contain at a minimum.
discuss the term ‘quality’ in an events management context.
Can team members be involved in several sub- teams? if so, under what conditions?
What forms of project organisation charts are you familiar with?
discuss advantages and disadvantages of package deals for events from the project owners’ point of view.
What data and research are used as basis for the pre- calculation, interim calculation and final costing?
how can you minimise liability for an event you are planning?
List the areas covered by a sponsorship contract between the event organisers and the sponsor.
select a local event and think about all the contracts you need to be concluded and the risks of those relationships.
how do you define legal- based risk management? What is ambush- marketing? What are the boundaries of personality rights?
What types of events are similar and which are considerably different from a risk manager’s or a lawyer’s point of view?
how can event organisers deal with weather risks and natural hazards?
Who were the event owners, the organisers, the stakeholders and others involved in the Youth olympic Winter games (and thus those who were bearing any relevant risks)?
Who was responsible for risk management? Which risks are involved in table 11.1 and figure 11.1, and which other (unmentioned) risks can you suggest? Why have such risks not been mentioned in the matrix?
What were the risks in relation to approximately 1,400 volunteers, considering the innsbruck 2012 volunteer agreement stipulated that ‘this agreement is an understanding based on mutual trust; there is no legal basis and substantive law shall not apply’? What does this clause mean?
Can you identify areas where legal- based risk management is applied?
What were the unique features of this event, and how did they contribute to the management of risk?
Who are the members within sustainable citizenship in your local events? how do the citizens change from local to international events?
select a local event and measure the sustainability – including the environmental, financial and socio- cultural sustainability – with one of the seven measuring methods provided in the chapter.
how should sustainability be enacted within events management and what are the barriers to this enactment?
how do you define sustainability in events management? What are the principles included within your definition and how do the economic, social (cultural) and environmental dimensions impact on your definition?
Based on your knowledge of the case, what recommendation should Collins make to sportzrinkz president, Ken douglas?
What are the potential triple bottom line pitfalls of embarking on the capital improvement for people, the planet and profits? Why?

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The Business Of Events Management 1st Edition John Beech, Sebastian Kaiser, Robert Kaspar (editors) - Solutions

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