Events Management 2nd Edition Glenn Bowdin, Johnny Allen, William O'Toole, Rob Harris, Ian McDonnell - Solutions

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What are the potential triple bottom line benefits of embarking on the capital improvement for people, the planet and profits? Why?
are there other viable volunteer training options (aside from thee- learning or existing model) you can think of that would be viable?
What are some of the drawbacks of this type of learning programme?
List the potential benefits of implementing ane- learning volunteer training programme and the potential impact on the event environmental sustainability training.
apply the resource- based theoretical view and then the behavioural- based theoretical view to generate different options to solve this case issue.
Can the competition conditions and environmental sustainability go hand- in- hand? What solutions could be generated that satisfy both?
under what circumstances should olympic games organisers disregard environmental commitments for the sake of athlete competition conditions? if there is a hierarchical order for event objectives is the environment secondary?
how would you design a future response to this water distribution situation in order to encourage participants to utilise the refillable water bottles?
What part do various countries’ cultural and/or societal norms play in the participation in a refillable water bottle programme?
What are the benefits of a refillable water bottle programme and should efforts be made to encourage participants to utilise refillable water bottles?
You are an employee of the City of Zukai. since 2000, the city has staged a summer food festival that attracts approximately 20,000 people. throughout the rest of the year, the city also stages the following events: Brazilian Jujitsu tournament (500 participants), a mass participation obstacle
using figure 9.3 (the planning Wheel), select a particular area within an event (e.g. accommodation, transportation, food and beverage, venues, etc.) and place it in the centre of the wheel. then begin to add details around the wheel and expand out. have fun peeling back the onion!
You have been asked to organise a youth hockey tournament and have been given $2,500 in starting capital to develop the event and recruit participants. Your facility costs are all offset by the city. how will you use your $2,500 to generate enough revenue for an event you estimate will ultimately
Compile a calendar of critical dates for a high school reunion. Create an organisation chart and job descriptions for key roles that individuals will need to play in order to manage and execute the event properly.
do you think that ardistan Basketball could develop an event portfolio? how might the ‘portfolio’ be different if this organisation runs both programmes and events?
do you think that ardistan should have conducted a pest analysis? Why or why not?
are there any elements that could be added to strengthen ardistan’s strategic plan?
Based on your assessment, how would you suggest that the managing director achieve the goals as identified by the Board of directors?
Based on your assessment, do you think that the CBm will have a successful year? Why or why not?
using the information provided, conduct both pest and sWot analyses of the CBm.
What should the single chapters of a business plan contain?
What are the basic principles of management accounting and how does a Bea work?
Which tools can be used to measure the financial impact of events?
What are the main cost drivers and revenues for an event organisation?
What are the differences between right- holder events and non- right- holder events and what are their implications in terms of costs/benefits?
What elements are specific to an event and what impact do these features have on the financing of such an event?
What role do written agreements play in financial issues?
Why is budgeting in scenarios so important?
What benefits may central cost centres and regular budget monitoring have?
Why should public money be invested in (cultural) events?
What makes a cultural event different from other types of events (e.g. sporting event)?
What might the major difficulties in measuring impacts of events be?
How can impacts of events be measured?
What type of impacts may occur when hosting an event?
What are the differences between bidding costs and invention costs?
Why should a town bid to host events?
What is your position on this topic? give your reasons.
find evidence for both views using a major event of your choice.
If you were an IOC voter, what factors would influence your vote among the cities available to choose from?
As the five phases in bidding are proceeded through, how does the nature and extent of the demands on marketers change?
What is the relationship between strategy, structure and employee (or volunteer) motivation?
do you think people’s motivation to work in events management differs from the motivations to work in other industries such as computing, pharmaceuticals or health care?
how does your job as a manager differ between managing paid staff and managing a temporary volunteer workforce? how do their motivations differ?
Can volunteers make a ‘career’ of volunteering?
if you wanted to start your own events management company, what kind of structure and culture would you plan for?
from your experience can you think of an example where there was a strong culture? Was this a good thing or a bad thing?
What is the relationship between the structure and culture of an events management organisation?
Why might it be important to be selective in fundraising events?
how would the culture of the committee have been affected by the new member?
Could this situation have been avoided?
What do you think is the key to success of towersey festival – efficient management structures and clear responsibilities or the culture of the organisation?
discuss the management implications for how to educate new and existing volunteers on the culture of the organisation.
discuss different ways to structure the organisation of towersey festival and compare the advantages and disadvantages of each structure.
What should you do to be sure you are making the right decisions?
What are your proposed solutions to resolving these problems and ensuring a successful event?
What do you see as the key problems in this case?
discuss the various ways in which a corporate event planner can save money for their employer without compromising the quality of the events he/she organises. use as a starting point the quotation above from rogers (2007: 9): As part of this process, companies are looking to establish preferred
identify a local venue and analyse it according to the various themes and criteria used by hassanien and dale in their venue classification system (table 5.1).
this chapter has contained numerous references to the importance of networking and colleagues bonding with each other. find evidence from the human resources literature for the significance of these activities for efficiency in the workplace. and discuss how corporate events can be organised in
identify a specific example of a recent face- to- face corporate event, from an online search, and discuss the extent to which it might have been replaced by a virtual meeting, using a technological solution. give (a) the advantages that might have been gained from running the event as a virtual
discuss the phillips roi methodology and make a case for using it in the context of this summit.
discuss the role played by technology in this corporate event.
in this context, who are Cisco’s ‘partners’, and why was it important for them to network and stay loyal to the company?
What tools might be used to measure the success of this incentive trip?
incentive trips can be expensive to run, but they are often said to be ‘ self- liquidating’. What does this mean, and how might it have transpired that this specific incentive trip was self- liquidating?
a specific website was created for this event. What are the features that a website can offer those who are participating in an event such as this?
name and explain major similarities and differences between the business models of cultural and sports events.
Which important phenomenon can be explained with the so- called ‘ rat- race metaphor’? What are the consequences for the management of sports and/or sports events?
What are new approaches developed by the creative industries in comparison to other events in the non- profit sector of culture events?
explain the differences between ‘stimulating’ and ‘activating’ the awareness of different audiences in the fields of sport and culture events.
describe the importance of the term ‘game’ for the historical understanding of the significance of both sport and cultural events. What are the connecting symbolic values in both fields?
Which aspects of the concept are transferable to other cultural events in bigger cities?
Why include within the concept strong cooperation with other cities on the island?
explain the idea of ‘revitalisation of cities through culture’.
What are the political dimensions of this concept and how is it linked with specific approaches to a sustainable arts management?
do you think the organisational and game- related changes described would automatically lead to commercial success, even in other sports and/or countries
Which are key success factors for the commercialisation of the indian premier League?
Would you say that events management fulfils the requirements for being a profession?
are there any specific managerial challenges caused by the very typical integration of the ‘external factors’ (customers, spectators) in the production process of events?
discuss the academic status of the field. do you think it is justifiable to establish events management as a separate field of study?
What are the basic dimensions of common approaches to the categorisation of events?
identify and explain the main challenges regarding theory construction and modelling in events management.
Comparing both cases, would you argue that staging the events has been an efficient way of investing scarce public resources?
What managerial competences would the head of the destination marketing organisation require? how far would they differ between the two examples?
What other qualities, features or characteristics that are not mentioned could be used in order to classify events?
Which categories do the above–mentioned events (e.g. olympic games, vienna Life Ball, expositions mondiales) belong to when you think of already discussed characteristics like passive vs active, place vs mobile, creative vs standardised, life vs virtual?
What are the differences between the old and the new school approach of event dimensions?
Why is there a need to develop new classifications of event dimensions?
have vienna and the Life Ball already built a joint brand? give your reasons.
Why did the vienna Life Ball never change its location? Would it have been a good idea to change locations?
Why are new markets (Brazil, india, China, russia, south africa) so important for mega event rights holders?
Why do mobile events rotate between the continents?
Which other events would suit russia’s event strategy?
What will be the legacy of the sochi 2014 olympic Winter games?
What were the reasons to host major sports events in russia?
How does the 2002 Manchester Commonwealth Games knowledge transfer programme compare to the 2002 Sydney Olympics?
How can event staff be encouraged to willingly contribute to knowledge sharing?
Why is it important to capture organizational information iteratively, rather than just at the end of the event?
What are the best ways in which to capture know-how in an event organization?
Choose a specific event. List the key information resources, channels and processes that would be needed before, during and in the wind-down phases of the event.

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Events Management 2nd Edition Glenn Bowdin, Johnny Allen, William O'Toole, Rob Harris, Ian McDonnell - Solutions

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