Events Management 2nd Edition Glenn Bowdin, Johnny Allen, William O'Toole, Rob Harris, Ian McDonnell - Solutions

The case demonstrates the interest of the Mayor of London and other agencies in events.Why do politicians and local authorities taken an interest in the success of Carnival?
The above identified the main recommendations of the Mayor’s Carnival Review Group.What implications do the recommendations have on the future of the carnival? Investigate what changes have been made as a result of these recommendations.
How has London used the Notting Hill Carnival to create an identity for the area?
In evaluating the carnival, what are the long-term benefits for London and the host community?
Who are the stakeholders in the Notting Hill Carnival? What role do they play?
The above provides an extensive insight into the development of the Notting Hill Carnival, which has led to the culture, and ethos, of the event as it appears today. What are the main features of the Notting Hill Carnival? How has history influenced these?
Identify an event in your region that has adopted environmental management practices, and outline the practices that they have adopted.
Identify a body in your region that has been established to coordinate event infrastructure services. Who are the members of this body? With what issues does the body deal?
Identify a local or regional government body/agency in your region that has developed an event strategy. What are the major elements of this strategy? How is the strategy manifested in a portfolio of events?
Identify a situation in which a senior event manager has taken a position with a new event.What knowledge and skills was this manager able to transfer to the new event?
Choose a recent major event and investigate the security measures that the event had in place. How do you think increased threats to security might have influenced these measures?
Choose a fairly large recent local event and interview the event manager to establish what risk management was undertaken. Evaluate the risk management of the event using the risk management procedures outlined in this book as a benchmark.
Identify an event that has been franchised and examine the method of the event. What aspects of the event can be franchised and transferred to a new location?
Select an established profession and compare it with event management, using the characteristics of a profession outlined in this chapter. From this comparison, evaluate what you consider to be the progress of event management towards the status of a profession.
Do you think the number of events in your city or region is increasing? If so, what evidence can you offer of this increase?
What questions would you include in a visitor survey for T in the Park to obtain the data identified in question 3?
What criteria would you suggest for the success of the event to be measured from the organizer and other stakeholders’ perspective?
T in the Park has developed over the years to ensure that it can compete on the international stage. What evaluation methods would you propose the organizers undertake to ensure that T in the Park remains a must-see festival?
What do you see as the successful components of this festival which have seen it grow so quickly and result in tickets being sold out months before the event?
Investigate and discuss what support is available for attracting events to Edinburgh and Scotland.
Identify and discuss other methods of evaluation that may have been appropriate.
Identify which methods of evaluation were demonstrated in this case study.
Discuss what activities the stakeholders in this event could undertake in order to maximize the benefits of hosting the event.
Identify the benefits of hosting an event such as this to Edinburgh and the wider region.
Choose an event that you have been associated with and assemble as much data as you can on the event. Using this data, create a written profile of the event. Using this written profile as a basis, draft a media release outlining the outcomes of the event and the benefits to the local community
Identify a high-profile event in your region, and monitor, as closely as you can, the media generated by the event, including print media, radio and television coverage.
Obtain copies of three evaluation reports from libraries or direct from event organizations.Compare and contrast the methodology, style and format of the reports.
Imagine that you are a tourist officer for your region. Design a questionnaire for a major local event in order to evaluate the impact of the event on local tourism.
Select an event that you are familiar with and identify the stakeholders that you would invite to a final evaluation meeting. Write an agenda for the meeting designed to encourage feedback on the event in an organized manner.
Imagine that you are employing staff to work on a particular event. Design a report sheet for them to record their observations of the event. Decide what aspects you want them to observe and what benchmarks you want them to use.
Identify an event that you are familiar with, or one that you are involved with in some capacity. Design an evaluation plan intended to provide a profile of the event, and to provide a basis of a report to key stakeholders.
Imagine a fictional event that you would like to organize. Make a list of the secondary research sources that you would use in researching the event and make a detailed summary of one of these sources.
From your understanding, what were the objectives of Live 8? How would success be measured for the Live 8 events?
Selecting one of the concerts, what skills would be required to organise this event?
Discuss what tools and techniques would be available to Live 8 producers to ensure the smooth running of the events?
Identify the challenges faced by organizers of the Live 8 events. How may these differ between venues and countries?
What key elements of staging are identified within the case study?
From the results of question 4, choose one theme for further development.(a) How will this theme deliver the clients requirements.(b) Referring to the elements of staging, describe how you would conceptualize and implement this theme. You may wish to illustrate your answer to focus your idea.
Based on the brief given, brainstorm alternative themes for the cooldiamonds.com event.
How do the elements of staging relate to the theme for the cooldiamonds.com event?
What benefit does theming bring to an event?
What process is involved in developing the theme for the event?
What is the case for contracting one supplier for all the staging elements? What are the disadvantages?
Discuss the constraints on programming the following events:(a) a large musical concert in a disused open-cut mine(b) an association award dinner(c) a multi-stage arts festival(d) a surfing event(e) a mining exhibition conference(f) an air show(g) a tax seminar for accountants.
Compile a stage plan, contact responsibility list and production schedule with the relevant run sheets for:(a) a corporate party for the clients, staff and customers of a company(b) a fun run with entertainment(c) a large wedding(d) one of the stages for a city arts festival.
Choose a theme for a company’s staff party. How would you relate all the elements of staging to the theme?
Break an event into its staging elements and discuss the relationship between each element.
Identify and discuss what issues an event organizer would have to consider for the following events to ensure that they were accessible to all customers:(a) Large conference (250 delegates) within a hotel(b) Exhibition (200 exhibition stands, 10 000 visitors) within an exhibition centre(c) Festival
The case study particularly demonstrates venue access for disabled visitors. What other aspects of the event would organizers of festivals such as this have to consider?
Belfast Festival at Queen’s uses over 40 venues to stage the event. What are the logistical implications of using different venues?
Create a risk assessment list for the festival electricity supply that would be used as the basis of a ‘skull session’.
What aspects of electricity supply are ‘sensitive’ (i.e. a small change in one area of logistics will have a large effect on the electricity supply to the festival)?
Create a Gantt chart that displays the electrical supply to Glastonbury Festival.
Create a list of types of event. For each type of event, rate the significance of logistics.
List the logistics tasks for (a) a street parade, (b) a product launch and (c) a company party.
Set out an emergency plan for a small event.
What are the logistics areas that need to be contained in initial the agreements with the suppliers to an event?
Identify what other management techniques could be used to control crowds at events such as this.
Draw the risk management process in a step-by-step diagram. Describe how this was applied to the New Year’s event.
What were the unique features of this event and how did this contribute to the risk assessment?
What lessons can be learned regarding the planning of the event, and how would you apply these lessons if you were organizing a Love Parade in the future?
The increased size of the event affected the perceived risk involved in staging it, leading to the move to Roundhay Park. What could organizers do to control the size of the event?
What contracts and licences were considered necessary for the event? From what you know of the event, do these measures seem adequate? If not, what other areas of the event might usefully have been covered by written agreements?
What characteristics of Leeds do you think lead to it being chosen as the location for the first Love Parade in the UK?
Investigate what licences and permits are needed for a street party?
What actions can be taken to reduce the cost for overall liability insurance? Should the event company be insured for patrons to be covered after they leave the event?
Contrast the risks involved in staging an outdoor concert to those involved in producing an indoor food fair. What risk management strategy could be used to reduce or eliminate these risks?
What are two methods of minimizing liability?
Event management has been described as ‘just solving problems’. Can risk management replace all the other methods of management, such as marketing, logistics and project management, to create an event?
List the areas covered by the contract between the event company and supplier of audiovisuals.
List the risks to a regional festival arising from these areas:(a) local organizing committee(b) sponsorship(c) volunteers(d) council politics(e) participants in the parade(f) computers(g) experience of organizing group.
In the long-term, various options exist for the organizers, including a shift in income streams to other areas, such as corporate sponsorship, or reducing the size of the event.(a) Evaluate the stated alternatives in the light of what is known from the case study.(b) How would a shift in income
Edinburgh International Festival is reliant on public funding for 34 per cent of its funds, yet this area has been in decline. From what you have been told in the case study, what affect will this reduction in funding have on the event?
Edinburgh International Festival is one of the largest internationally known festivals in Britain. What factors do you think have led to its growth and success?
Why is cash flow of such importance to event management? Can an event be run on credit?.
Staging, logistics, risk management and project management all have their techniques for monitoring and controlling. Compare them. Can they all come under the method used in risk management?
Identify the cost centres and revenue sources for:(a) a celebrity poetry reading for a charity(b) a rural car auction with antique cars(c) a corporate Christmas party(d) a hot air balloon festival.
The budget is often perceived as the most important part of event management. What are the limitations of running an event by the budget? Do many events such as the arts festivals always come in under budget? What can lead to drastic changes in the budget?
What are other gaps that can be measured to indicate a deviation from the event plan?
List the milestones for management of a fun run event of 10 000 people.
Can the use of control and monitoring overwhelm the creative aspects of event management?
Conduct further research into the 2004 Athens Olympic Games and identify other examples of project management in practice.
What project management tools and techniques could the organizers have used to help manage these challenges?
What challenges were faced by the organizers?
What was the scope of the project for the events identified in this case study?
Discuss the constraints of webcasting the Olympics. Some of these will be technical, political and financial.
Why did the author use the term ‘autonomous’ in describing the fear of software?
Why did the Olympics organization structure change from programme-based to venuebased? Was there an alternative way to organize the Olympics?
Construct a lexicon of event terms that may cause confusion at events. This would include terms such as bump-in, shutdown, set-up and staging.
List the types of events and their characteristics that would suit the project management approach.
What are examples of tasks that can clash? What techniques can be put in place to recognize these clashes in time to enable the event management to fix them?
List the milestones for the events listed in question 1.
Construct a schedule of key tasks for the events listed in question 1.
Construct a work breakdown structure for these events:(a) a rock concert(b) a wedding(c) a regional festival(d) an award ceremony.
Design a corporate sponsorship brochure.
Construct a sponsorship pack for the sponsorship launch.
Based on what you have read within the case study, and your identified target markets, what companies would find sponsorship of the festival a worthwhile investment of their marketing resources? Briefly explain the appropriateness of each sponsor to the festival.
How would you break down the festival in order to maximize income from sponsorship for the festival, and the benefits gained by the sponsor?
What factors would a potential sponsor look for when considering whether to sponsor the festival identified in question 1?
Focusing on one of the festivals, describe the target market in demographic and socioeconomic terms.

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Events Management 2nd Edition Glenn Bowdin, Johnny Allen, William O'Toole, Rob Harris, Ian McDonnell - Solutions

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