Marketing Management 2nd Edition Christian Homburg - Solutions

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mHealth services (e.g., regular IVR assessment calls) may identify important health or self-management problems between outpatient visits. However, such systems also may provide ambiguous clinical data that require additional follow-up by clinicians. Given that most safety-net health systems are
Do you think group-based care is a replacement for usual care, or an adjunct? Discuss the circumstances in which you might feel one way or another.
Discuss some of the potential challenges to instituting CenteringPregnancy® or Parenting in some of the ambulatory care settings with which you are familiar.
If Mrs. Chen were your patient, how would you talk to her about the GMVs in such a way to convince her to give it a try?
Describe a patient whom you have encountered who would benefit from group-based care.
Considering what you know about Mrs. Chen and her medical problems, make a list of some possible topics for group discussion for a GMV in which she is enrolled.
Describe one thing that you would change about your health-care system or organization to make it a more health literate health-care organization.
Discuss how you will integrate two communication strategies introduced in this chapter into your next patient interaction.
Consider a patient you recently worked with. Identify the literacy challenges she may have faced during the encounter and in her attempts to follow up on your recommendations.
Return t the case f Ms. J nes. Write a r le play that illustrates h w y u think her clinicians c uld appr ach her family with news f Ms. J nes’ p r pr gn sis.H w w uld the clinicians inquire ab ut end- f-life care f r Ms. J nes?
What ther elements f a s cial hist ry are imp rtant t btain? H w d these add t the basic cultural inf rmati n data?
H w w uld y u design a pr gram t train clinicians in clinician-effective cr ss-cultural c mmunicati n?
Think back t a time when y u needed health care.What was y ur experience like? Did y u have a g d relati nship with y ur clinician? What made the relati nship w rk? H w was it pr blematic? What r le did y ur educati n level r race r ethnicity play?
Discuss s me f the barriers t effective cr ss-cultural c mmunicati n at the patient, clinician, and health systems level. What are s me strategies f r addressing systems level barriers?
What additional interventions are you aware of for promoting medication adherence and how have they been used?
How might you initiate a discussion about medication adherence with a patient? How might follow-up discussions assess and promote medication adherence?
What factors identified in this chapter most commonly pose challenges for medication adherence in your patients?
Think about the last time you tried to help a patient or someone else in your life plan a change. In retrospect, was the person ready? What pieces of information help you decide when a patient is ready?
Think back to a healthy behavior change that you made some time in the past. Did you perceive making the change as important for your health? Why? What are some evocative questions that could have led you to argue for making the change?
“Dancing versus wrestling” can be a useful metaphor for behavior change counseling. “Wrestling” ends with a winner and a loser (or two losers!). “Dancing” means the provider is guiding the conversation while the patient is doing most of the talking. Think back to a recent patient with
What are s me current pr blems with primary care?What p licy and health-care financing changes are required f r primary care practices t transf rm int high-perf rming systems?
If a friend r family member asked y u “I heard ab ut these medical h mes—is that ab ut putting patients int nursing h mes?” H w w uld y u explain what a PCMH is?
Reflect n a primary care practice where y u currently w rk r have w rked. What impr vements w uld y u make in the practice t achieve higher perf rmance?
Imagine that Mrs. C is y ur patient ( r think f a s cially r medically vulnerable patient y u saw recently). What elements f the medical h me w uld be m st helpful t pr vide her with high-quality care and address her multiple vulnerabilities?
Discuss how our personal beliefs, values, and assumptions about vulnerable patients affect your ability to create a context for effective care using strategies such as building a therapeutic alliance, eliciting patients’narratives, and assessing for vulnerabilities and strengths.
What are some of the most surprising or fascinating nonmedical pieces of information you learned about the last patient you cared for, and how did it influence either the treatment plan or your relationship with the patient and his/her family?
Consider what structural and health policy changes would need to be made to better incorporate the strategies of building a therapeutic alliance, eliciting patients’ narratives, and assessing for vulnerabilities and strengths into the day-to-day clinical care of vulnerable patients.
Discuss clinical experiences you have had with vulnerable patients in which the presence or absence of strategies such as building a therapeutic alliance, eliciting patients’ narratives, and assessing for vulnerabilities and/or strengths influenced the process and perhaps the outcome of their
Discuss ways that your clinic assigns roles for social screening, referral, and follow-up. Are individual team members held accountable for their activities to screen for and address social determinants of health? If so, how? If not, why not?
Collect information from cross-disciplinary providers about social, legal, and environmental community resources they use and where that information is stored. Could that information be shared across the clinical setting?
Determine how social, legal, and environmental needs screening is currently conducted in your clinical setting.How could you learn more about the “custom” screening questions that are most suitable to your clinic population?Is it possible to systematize “core” and “custom” screening
Think about a patient with social vulnerabilities. What one activity discussed in this chapter could help this patient? What could you commit to doing on his or her behalf?
What do you or your colleagues see as personal and/or professional obstacles to advocating for your patients?
What forms of advocacy have you utilized? What were the challenges you faced getting involved in those activities and how did you surpass them?
Many developing countries now face a “double” burden of disease consisting of both infectious and chronic medical conditions. Discuss whether this double burden of disease also affects medically vulnerable and underserved populations in the United States, and how it is manifested.
The United States experiences high levels of obesity compared with other countries. Describe the occurrence of other global health conditions or public health problems that have a high prevalence the United States.
In this chapter, we review some of the social determinants of health affecting underserved populations both in the United States and abroad. What other factors affect the underserved worldwide?
Give some examples of community-based health interventions that you and your partners might consider implementing in this community. Is there evidence for your intervention? For each example, think of what might be the challenges to implement this model and how would you address the challenges.
How will you learn more about the community? What kinds of information are you looking for? What are the best methods of getting the information you need?
What will be some of the challenges to developing effective community partnerships? How will you overcome those challenges?
At what point in your work with the community would you begin to involve community partners? Why? With whom might you partner? How would you identify and/or decide with whom you will partner?
How would you define that community? What are the advantages and disadvantages of defining the community in this way? Would the community you are defining recognize themselves as a community and/or define community in the same way?
Barrio Logan is a San Diego neighborhood with a mix of residences and industry, nestled between Interstate 5 and San Diego Bay’s shipyards, 20 miles from the border with Mexico.Most of the residents of San Diego’s Barrio Logan neighborhood are Latino, and 33% of families are living in
A 62-year- ld w man is diagn sed with l calized stage I breast cancer, which usually can be cured with lumpect my plus radiati n r mastect my. The patient d es n t speak English, and her daughters request that y u n t tell her she has cancer. “In her generati n, pe -ple aren’t t ld they have
A 34-year- ld primary sch l teacher is diagn sed with active tubercul sis. The patient is afraid that she will l se her j b if her case is rep rted. She will start treatment immediately and n tes that summer vacati n has just started. She is willing t c me t the ffice t take her medicine r take
What, if anything, should providers do, legally and ethically, to improve access to care for vulnerable?
Should there be a general right to health care in the United States? Should there be a general legal duty to provide care? How do your answers to these questions conflict or complement each other?
What role should the courts play? In what ways might the courts protect you as you serve vulnerable populations? For what reasons might the courts restrict or punish you?
As pr viders, ne f the ways t help y ur vulnerable patients is t get inv lved in adv cacy. What safety net related issues can a pr vider be inv lved in at the rganizati nal, city/c unty, state, r federal levels?
Wh are the safety net pr viders in y ur c mmunity?What l cal funds r pr grams exist t supp rt y ur safety net pr viders?
As a primary care practiti ner, if Mr. Walsh were y ur patient wh became newly uninsured, what w uld y u d ? H w w uld y u adv cate f r his need f r a specialty c nsultati n?
Are there health-care disparities where you practice medicine? How well does your practice setting meet the health-care needs of everyone in your community? Which groups of patients are excluded? Within the practice, do you think some patients receive suboptimal care? How might you assess your
Should you include information on a patient’s race in the history and physical examination? Should you include other information on the patient’s social class such as education, occupation, or income? In what ways do you think it is helpful or harmful for patient care to include this
African-American women get breast cancer at the same rate as white women, yet African-American women are more likely to die from this disease. Does this represent a health-care disparity? How would you determine if the problem results from access barriers or the quality of care women receive once
Might it have been the case that Mr. Dixon was uninsured, and that is why his physicians did not provide the same resource-intensive care received by Mr. Mason?
Try to locate some data on public health measures in your own county, city, or community. (Your local or state health department may be a source of information comparing neighborhoods or social groups on health indicators such as infant mortality rates, age-adjusted mortality rates, cancer deaths,
Many public health advocates call for the complete elimination of health disparities in the United States.Is this goal reasonable and feasible, or will societies always have inequities in health because of differences in income, education, occupation, and related aspects of SES among different
Review the data on health disparities shown in Table 1-1.a. What are some of the reasons that African Americans as a group have such poor health status relative to whites? Consider the different pathways mediating vulnerability and health status (e.g., social environment, physical environment) in
Compared to the USA, Europe has many small and medium-sized companies that cannot afford own universities or even do not have their own cafeteria. What could these companies do to survive in the war for talents?
Thinking of yourself: what would you expect from your future employer?
How would you characterize a ‘high potential’? In what respect might(s)he be different from other employees?
Exhibits 2 and 3 show the final results for the different products of APS calculated based on the TCA and ABC methods. Please interpret the different results. What are possible implications for marketing decisions?
Exhibit 1 shows different cost pools (aggregation of the cost of different activities) that were identified for the manufacturing of APS’s products. What would be an appropriate cost driver for each cost pool?
How would you explain the fact that the ABC method produces different overhead costs than traditional cost accounting?Describe the basic difference between the two systems.
What is the fundamental difference between direct and indirect costs? Why does only activity-based costing provide relevant and accurate indirect cost information?
Please explain what Jeff Jones means by saying ‘Our job is to make a merchant’s dream become reality.’ In which ways can Chico benefit from the makeover of its internal technology systems?
To which category of CRM systems belongs ‘SAS OnDemand: Marketing Automation’? What are other types of CRM systems?
What is meant by the term ‘data warehouse’ and what is its role in a marketing and sales information system?
Which problems could arise following BMW’s strategy of collaboration across different units?
What are the advantages of a customer-focused structure?
Characterize the relationship between cross-functional thinking and customer orientation. Would you agree that BMW’s approach of‘breaking boundaries’ leads to a more customer-focused organization?
What would you recommend to Jeff Bezos with regard to investments into smartphone and video-streaming technologies to facilitate logistics with its customers?
What would you recommend to Jeff Bezos with regard to the entry into the Russian market?
Regarding their globalization strategy does Amazon follow a standardization or a differentiation approach? Discuss the entry strategies in the different countries.
Review Amazon’s international expansion using a timeline. Is this internationalization strategy more akin to a waterfall or a sprinkler strategy?
In what way is Amazon’s business different from the business of traditional bookstores?
What are the reasons for Amazon’s high customer satisfaction scores? Elaborate on the main benefits of high customer satisfaction for companies?
Did P&G use a local or global marketing communication approach?What are benefits of these different approaches?
Emerging markets have different needs than mature markets. How can companies deal with this challenge? How did Gillette manage to be successful in India?
The case highlights P&G’s global innovation strategy. The company did not develop this geocentric perspective of the market when it was established, but developed it over time. Usually, companies start out to market their offerings domestically and then explore different international market
Considering the necessity for better cost management and for generating new kinds of revenue, what opportunities does the integration of external factors offer? What strategy should be embarked upon and what measures could be taken?
Besides pricing, what elements of the (additional) marketing mix can be used to fill capacities? What measures could be taken?
What problems and downsides can occur due to the low prices of cruises? In your opinion, has customer perception of cruise ship safety changed within the past years? What are the consequences for cruise companies?
What specific characteristic of services forces cruise companies to lower prices in the situation described above?
The Dreamliner Gallery offers Boeing the opportunity to integrate customers in the innovation process. Why can this be important?
How does the Dreamliner Gallery help Boeing to connect with its customers? Which specific challenges that arise in organizational buying are addressed with this showroom?
Characterize the type of business that Boeing is catering to.
What are potential challenges for Jägermeister in the next years?How should the company react to them?
What were potential risks during the rejuvenation process and how did the company deal with them?
Describe the methods that Kaempfe and his successors implemented to rejuvenate the Jägermeister brand. Which strategic marketing mix decisions made this brand rejuvenation possible?
How would you describe the brand image before and after the rejuvenation?
Jägermeister is the dominant brand of Mast-Jägermeister SE.Discuss the potential chances and risks a company bears when mainly focusing on one brand.
Describe the company and market situation when Hasso Kaempfe became CEO. What were his biggest challenges?
What other tools of customer relationship management would be appropriate for Miles & More to effectively enhance customer loyalty?
If you consider Miles & More to be a customer club, which club type with respect to Figure 9-2 in this chapter does Miles & More represent?
List and describe briefly the different club types discussed in this chapter(see, for example, Figure 9-2). If Miles & More is considered a customer club, which type would Miles & More represent?
Is Miles & More rather a customer club or rather a customer card?Discuss this especially with regard to the MemberScout app launched in 2009.
Which communication measures would be most suitable when using celebrity endorsers? What role is played by integrated marketing communications?
Tiger Woods had signed a five-year contract with Gatorade. What were the possible advantages for Gatorade in engaging Woods for such a long time?
What are possible challenges or problems involved when engaging celebrity endorsers in a marketing campaign?

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Marketing Management 2nd Edition Christian Homburg - Solutions

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